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Archive for the ‘Arriva’ Category

The Creative Circle award for agencies in Denmark are just around the corner! We are very proud to see that Kadaver is shortlisted between the different nominees for one of the biggest prices in the add world in Denmark. We got the news through the daily online magazine bureaubiz.

Creative circle nominees

We are of course participating with the Bedre Bustur campaign we have been creating together with Bybird.

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A new video has hit the viral airwaves! This video is the second Flash Mob in the “Bedre Bustur”-campaign that brought you Mukhtars Fødelsedag back in May.

Mukhtars Fødselsdag was the documentation of an elaborate birthday celebration that was made to create attention on the bus drivers of Copenhagen. This new video deals with a different theme. Every week thousands of Copenhageners uses the busses at night. Either to go back and forth to work or as an element of going out. The night  bus is normally a place where people are left by themselves and something surprising very rarely happens.

As the passengers have contributed with a lot of great input on how to make the bus rides better through two campaigns it was decided to give them something back. And the night bus passengers were selected!

Watch the movie, enjoy it and send to a friend who might be a regular night bus passenger.

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It´s been 4 months since we created and uploaded the viral movie “Mukhtar´s fødselsdag”. The Birthday celebration of Mukhtar, the busdriver from Arriva. Ever since the Bedre Bustur campaign the video have been talked about – forwarded and uploaded again and again! At one of the biggest danish online newspapers, politiken.dk, Mukhtar have been no. 1 as the most forwarded video since we launched it. There are many thoughts and threads to why it is so. Why did Mukthar get more than 1.mill. views in one week? Ask your self! why do you like it?

The creation of the next campaign is already ongoing. On this Facebookpage you will have the possibility to interact and influence the process! – click here and join — HERE

This screen shoot is from Politiken Net TV.
Mukthar mest set Politiken

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Last week we had DR 21 søndag (Danish Radio) visiting our office. They wanted to bring a story of the phenomena “Flashmob Marketing”. After the birthday celebration of Mukhtar, Kadaver have been contacted by various journalists wanting to know more about our work with the campaign Bedre Bustur.

In case you didn´t see the show:  –> click here!

Bedre bustur

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That is what is great about the Internet! – in every little corner, someone is telling about his/her own take on a situation/happening, and through the channels online, this message can spread in all directions!  As Google´s CEO Eric Schmidt once said: “The internet is the first thing that humanity has built that humanity doesn´t understand, the largest experiment in anarchy that we have ever had.”
That is exactly what makes it interesting to keep “Googleling” around the web. Lately most of the searching has been to find articles and web pages that talks about Kadaver´s lates work, the campaign Bedre Bus Tur and Mukhtar, the bus driver.

I would like to share some links with you about  what others have created:

Marta Karolina Olsen, Advisor at Advice Digital agency for digital communication.

She wrote this great article about “why Mukhtar is a Success” at K-forum.

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Martin Meyer, Creative head at Mindjumpers, agency working with Social Media.

He wrote this article about “a fantastic flashmob with good intentions“, also at K-forum

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The Blog ideen-manager.de from Germany really likes the Love seats
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Tobias, aka Tobiedk, questions on his blog if the Mukhtar video actually can be called a Flashmob.

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I have made  my way past a lot of other News blogs, communication blogs and various of newspapers. I love it, and if you have any hints for what I/we should check out then don´t hold back. Share away!

And! enjoy the sun!

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The story of Mukhtars birthday is still floating on the internet and the views are ticking in from all over the world now! Its amazing to experience our work with bybird is being commented in such positive terms from all corners. Less than 1% out of some what close to 1 million people dislike the video… It´s pretty interesting how a video like this spreads around in the world. Comments, Emails, Tweets and Facebook updates keep growing and growing! This Morning Mukhtar the bus driver and main caracter of the video is being interviewed about his experience on the day. Here is a link where you can see Mukhtar and Jonas Permin Business developer from Arriva talking about the campaign Bedre Bustur and the especially the video.

God Morgen Danmark: http://go.tv2.dk/video.php/id-30681448.html

Mukhtat Arriva bus driver birthday flash mob
Here is a photo of Mukhtar the bus driver from the Flash mob video, Bedre Bus tur, Arriva and Movia.

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Last week we were responsible for the final element of the five week bedre bustur campaign for Arriva. It was marked by celebrating the birthday of a bus-driver. He had no idea that a celebration would take place! The result was a great day with a lot of surprises, especially for the bus-driver, Mukhtar!

Check out the result and let us know what you think of it!

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