Feeds:
Posts
Comments

Posts Tagged ‘bedre bustur’

One year ago a group of people gathered around Stengade in Copenhagen to celebrate the birthday of now famous bus-driver, Mukhtar. So on this day, his birthday, we can congratulate him again and celebrate the fact that the youtube-film is about to reach the 3.000.000-click mark. Tomorrow it will also be decided whether the movie will go from Creative Circle-shortlisted to Creative Circle-winner.

Fingers crossed and Happy Birthday Mukhtar!

Read Full Post »

The Creative Circle award for agencies in Denmark are just around the corner! We are very proud to see that Kadaver is shortlisted between the different nominees for one of the biggest prices in the add world in Denmark. We got the news through the daily online magazine bureaubiz.

Creative circle nominees

We are of course participating with the Bedre Bustur campaign we have been creating together with Bybird.

Read Full Post »

It´s been 4 months since we created and uploaded the viral movie “Mukhtar´s fødselsdag”. The Birthday celebration of Mukhtar, the busdriver from Arriva. Ever since the Bedre Bustur campaign the video have been talked about – forwarded and uploaded again and again! At one of the biggest danish online newspapers, politiken.dk, Mukhtar have been no. 1 as the most forwarded video since we launched it. There are many thoughts and threads to why it is so. Why did Mukthar get more than 1.mill. views in one week? Ask your self! why do you like it?

The creation of the next campaign is already ongoing. On this Facebookpage you will have the possibility to interact and influence the process! – click here and join — HERE

This screen shoot is from Politiken Net TV.
Mukthar mest set Politiken

Read Full Post »

Last week we had DR 21 søndag (Danish Radio) visiting our office. They wanted to bring a story of the phenomena “Flashmob Marketing”. After the birthday celebration of Mukhtar, Kadaver have been contacted by various journalists wanting to know more about our work with the campaign Bedre Bustur.

In case you didn´t see the show:  –> click here!

Bedre bustur

Read Full Post »

That is what is great about the Internet! – in every little corner, someone is telling about his/her own take on a situation/happening, and through the channels online, this message can spread in all directions!  As Google´s CEO Eric Schmidt once said: “The internet is the first thing that humanity has built that humanity doesn´t understand, the largest experiment in anarchy that we have ever had.”
That is exactly what makes it interesting to keep “Googleling” around the web. Lately most of the searching has been to find articles and web pages that talks about Kadaver´s lates work, the campaign Bedre Bus Tur and Mukhtar, the bus driver.

I would like to share some links with you about  what others have created:

Marta Karolina Olsen, Advisor at Advice Digital agency for digital communication.

She wrote this great article about “why Mukhtar is a Success” at K-forum.

.

.

.

Martin Meyer, Creative head at Mindjumpers, agency working with Social Media.

He wrote this article about “a fantastic flashmob with good intentions“, also at K-forum

.

.

.

The Blog ideen-manager.de from Germany really likes the Love seats
.

.

.

.

Tobias, aka Tobiedk, questions on his blog if the Mukhtar video actually can be called a Flashmob.

.

.

.

.

I have made  my way past a lot of other News blogs, communication blogs and various of newspapers. I love it, and if you have any hints for what I/we should check out then don´t hold back. Share away!

And! enjoy the sun!

Read Full Post »

Last week we were responsible for the final element of the five week bedre bustur campaign for Arriva. It was marked by celebrating the birthday of a bus-driver. He had no idea that a celebration would take place! The result was a great day with a lot of surprises, especially for the bus-driver, Mukhtar!

Check out the result and let us know what you think of it!

Read Full Post »

Throughout the last four weeks we have worked tightly together with the company bybird, Haus and Arriva on a campaign dubbed Bedre Bustur. The last four weeks have featured several initiatives, among others; five weekly magazines, newly designed headrests, social media concepts, a brand new website and to day the latest addition to the campaign was launched.

Late Sunday night 250 seat-covers was installed in the busses across Copenhagen. The new covers indicated that this was a loveseat… (Kærlighedssæde) Throughout the day Danish media have intensely covered the seats and a debate has been started around the use of these and the general interaction in the danish busses…

The focus on the campaign has been to improve the experiences in the busses and drag focus towards how a busride can improve seen from the perspective of the people that uses the busses on a daily basis.

All the initiatives has generated a lot of great response from the users and today the media gave their response. Below can find some of the articles that have been in the new throughout the day.

Contribute with your view on Facebook, or through the Campaign webpage: www.bedrebustur.dk

DR

Politiken

MetroExpress

Kristligt Dagblad

Le Figaro!

Kerdos – Greece

Aften Posten, Norwegian

Clarin.com Spanish

Lidovky.cz Czech

The campaign is far from over so stay tuned

Read Full Post »