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In this past fall Kadaver found itself in a fortunate role of being assigned to a task for the Danish Ministry of Food. Kadaver was chosen along side to other companies and in-house friends, bybird and Haus CPH. This constellation of three companies designed and shaped a campaign that was to address what the Danes wanted in terms of healthier, better and more appealing fast food and convenience products. Through recent years the usage of unhealthy fast food and convenience products has increased rapidly and the campaign was launched to find out whether or not there could be found alternative or new solutions that would make the healthier choice easier for the Danes to make.

The design of the campaign was created around well-known elements that would both created a sense of security to the target group, but it would also have a clear reference to the elements from the world of fast food and convenience products. This was done to secure that the focus of the campaign was in center and the target group would be willing to engage in dialogue around the campaign focus.

The result was a name “Mums – Hvad skulle det være?” (direct translation; Jummy – What will it be?) referring to two well-known terms within the Danish food universe.

The graphic design was inspired by both the environment around the american dinners and the Danish countryside homes.

The campaign that ran in a four week period contained viral elements such as a homepage (hurtigmums.dk), twitter-account, youtube-account and a facebookpage. Alongside these elements the campaign could be found on street-level via a national voxpop carried out by the campaign character Agent Mums, Go-Cards in cafés, headrestsleeves in the busses of Copenhagen and finally during a two week period in “The People’s Kitchen”, where the Danish consumers could taste and give feedback to different producers of Fast Food and Convenience products.

The conclusion of the campaign has been loads of feedback given by the target group, which will help form what future initiatives needs to be made in the future regarding fast food and convenience products.

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It´s been 4 months since we created and uploaded the viral movie “Mukhtar´s fødselsdag”. The Birthday celebration of Mukhtar, the busdriver from Arriva. Ever since the Bedre Bustur campaign the video have been talked about – forwarded and uploaded again and again! At one of the biggest danish online newspapers, politiken.dk, Mukhtar have been no. 1 as the most forwarded video since we launched it. There are many thoughts and threads to why it is so. Why did Mukthar get more than 1.mill. views in one week? Ask your self! why do you like it?

The creation of the next campaign is already ongoing. On this Facebookpage you will have the possibility to interact and influence the process! – click here and join — HERE

This screen shoot is from Politiken Net TV.
Mukthar mest set Politiken

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As time roles on and the 3. Friday of the month is approaching and we can now announce the Likemind meeting for February to be a reality. The cozy morning meetings that generates contacts, smiles and laughter are getting more and more known in Copenhagen. Also on the social networks side we can see a growing interest. More followers on twitter, more people joining the likemind facebook group. During the last Likemind, I met Kim Bach. After a talk around the use of social medias as promotion tools we came to the conclusion to Tweet about the likemind meetings under the #hashtag #lmcph. So join the twitter conversation there and the real life conversation at Café Din Nye Ven.

Here is the flyer for this event. If you need for prints please let us know, by contact Likemind@kadaver.dk

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In line with the previous blog post, the facebook event invitation is now in place. By clicking this link, you should be directed straight to invitation site. –> Click <—

In the sidebar of this blog, the Facebook icon will guide you to Kadavers fan page.

Here is a photo of Café din nye ven, where we host the meetings. The Photo is taken by Morten Jess Nielsen.
Café din nye ven, likemind

/Søren

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The likemind meetings have been happening for about one year in Copenhagen now. It have been an interesting way of meeting good people in copenhagen, and a way for Kadaver to see how the different social medias are working as promotion tools. The Copenhagen based Likemind has a twitter profile and a facebook page. Both with the purpose to drag people to join the meetings, and also with the purpose for participants to start sharing thoughts and projects and keep the new connection that might have happened. Lately the OsMig network was established on the Social Network platform Ning. It´s initiated by a good friend named Matias Ignatius, and I like the concept. Maybe that online network could use Likemind as a physical meeting facility ? The doors are open.

I am looking forward meeting you at the upcoming event.

Here is the Flyer!

Flyer for the morning meeting Likemind

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I would like to use some time writing about our dear friends and lovers Mr. Green. We have been following the concept since it was developed and I have participated a few time in the events.
Mr. Green is a commercial climate activistic campaign brought to life by members of the organisation Viva La Renovation which Søren and I have been deeply involved in and still love from the bottom of our hearts. The campaign is made to spread the green message with a very positive approach and engage people with an invitation to fun and happiness instead of the classic dogmatic angel telling people that doom day is near.

The concept is very simple. 40-50 people wearing green suits shows up at events and other places with many attendees. Their primary task is to spread good vibes around protecting the climate and our planet in general.

This concept has been around for a while starting in St. Petersburg, Russia and is now, as it was meant from the start, a green campaign for a big company administrating several malls all over Denmark. A part from the commercial obligations Mr. Green is also participating in different events such as the CO2-neutral festival CO2penhagen, the electronical music event Stella Polaris, the Gay Pride Parade in Copenhagen and lately the world wide campaign 350.org.

To be honest I love Mr. Green. I think the whole concept is extremely simple and the message is clear. As they say, “We wanna save the world and have fun doing it!”.
I love to participate and join the events we are showing up to. The way Mr. Green has spread out as a natural add on to the different campaigns either with a responsible role or a positive creative disturbance is very efficient.

Why do I like this concept apart from being a part of it?

In a time where many experts and other engaged people around the world are using a big amount of time showing us how bad it is with our climate, showing us consequences and showing numbers and statistics that are very difficult to understand Mr. Green is a positive wave of smiles and dance. What Mr. Green does is not just engaging people for a good cause but also showing the crowd that it can be funny to do good. The thunder is gone and there is no talking about serious matters.

Does it have any effect?

I always like to believe in the effect of concepts like this but I have to be honest, I have been a little in doubt. My biggest concern has been around the effect of the conscious “having fun” approach. Is that the way you get people to live green? Can it activate the “green nerve” in the brain and make people move?

Last week Mr. Green was interviewed in the danish newspaper Information. They are asking similar questions concluding, with help from the expert Nadja Pass, editor at the publisher Reflexioner, that the approach works. Nadia Pass calls it “motivation rhetoric” (translated), it is not giving any answers but leaves people to their own interpretation of the cause and thereby creating ownership for the target group.

Link to article (danish):

http://www.information.dk/208039

This is exactly what we believe in. Inspire, inspire, inspire!

If you can’t inspire people to join your cause you will never reach a climax worth mentioning. It is in the inspiration the action is, it is where people participate and take ownership.
Listening to music I am often very inspired and I can honestly say that a lot of the music I make is made on the behalf of what I like and what I worship. This mechanism is exactly the same in the events. You have to like the vibe, the cause and the people behind to be fully engaged and take action.

I think there is many lessons to learn from the concept Mr. Green but one thing I can tell for sure; they have not invented the wheel again. Mr. Green is just simple, funny, inspiring and hyper visual and that works!

Mr. Green on youtube.com:

http://www.youtube.com/MrGreenMrGreen

Mr. Green blog:

http://mrgreenmrgreen.wordpress.com/

Mr. Green on facebook:

http://www.facebook.com/pages/Mr-Green/102581467555?ref=ts

Below you can see some of the videos from the different events:

Joe

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How come that we at Kadaver choose to blog? What do we get out of it? and what do you get out of it?

Kadaver have now been blogging on this site for 3 weeks. During these 3 weeks we have made 10 posts, this is #11 and we have generated about 400 hits. In the statistics it shows that the different hits are coming from various links and not search results. from this we can conclude that our blog is still too young to be found on the search engines such as google. But still the various social networks provide traffic through our site. Last week we created the Climate Flash Mob in Copenhagen for Hopenhagen.org, Our video is on the internet and have by now more than 2300 hits in only 3 days. for this we can thank our network and the web 2.0 users that spreads the word about interesting things happening on a global scale. We got mentioned by the Green Energy Reporters , Eva from Belfast UkTobie from Denmark the municipality of Copenhagen , in the nation newspaper Politiken web section Ibyen By Jacob Klintrup and Søren Bo Steendahl. Then the Twitter community have been tweeting and linking to us, here is a screenshot of my TweetDeck application.

Picture 13

The Facebook users have made comments and “reposts”. Here is a screenshot of my status update when we launched the video.

Picture 14

All in all this is the reason for why we are blogging, it gives us the possibility to interact with the end receiver of our projects. It provides you with information of what we as a company are working with and thinking, and it gives you the possibility to comment, interact and connect with us. If you have any thought or advice you think we should consider feel free to drop an email or comment here on the blog.

Good vibes!

/Søren

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