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When a project is finished, it´s always interesting to look back at where you started. Now when we have the Denfood site running and the carrots are in the shop, I thought I should share some documentation along the way.

Here the brainstorm started!

Brainstorm Kadaver Denfood Snack Carrots orangerødder

Then we went visting the carrots on the north part of Jytland! – a long way from home, that was!
Seeing all the carrots in the ground made the whole project much more real!

Here is a photo of Lasse from Denfood, finding some good carrot samples.

Denfood Kadaver snack carrots Orangerødder

Then the website was launched:

Denfood Screenshot of www.denfood.com orangerødder

And finally the snack carrots, Orangerødder, were out in the shops around the country !

Orangerødder Føtex Kadaver Denfood

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The story of Mukhtars birthday is still floating on the internet and the views are ticking in from all over the world now! Its amazing to experience our work with bybird is being commented in such positive terms from all corners. Less than 1% out of some what close to 1 million people dislike the video… It´s pretty interesting how a video like this spreads around in the world. Comments, Emails, Tweets and Facebook updates keep growing and growing! This Morning Mukhtar the bus driver and main caracter of the video is being interviewed about his experience on the day. Here is a link where you can see Mukhtar and Jonas Permin Business developer from Arriva talking about the campaign Bedre Bustur and the especially the video.

God Morgen Danmark: http://go.tv2.dk/video.php/id-30681448.html

Mukhtat Arriva bus driver birthday flash mob
Here is a photo of Mukhtar the bus driver from the Flash mob video, Bedre Bus tur, Arriva and Movia.

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Yes! It is now possible to subscribe to our blog! I like the simple way wordpress blogs are made. By a simple click you at the “email subscription bottom” you will recieve an email every time a new blog post is made. For the true follower of this blog, you will notice that it´s not that often… but still once in a while! we are still developing our blogging skills and stile! – please feel free to help us along the way, if you have any hint you think we should check out!

The spring time is here! And we can return to host meetings in the sunshine!

Scrum morning meeting

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Going green is a popular trend in these days. Specially in Copenhagen now the COP15 is running close. Kadaver has for the past been known for having a good and healthy traditionally lunch. Danish “rugbrød” with various of meet layers and of course a lot of topping!
To day we tried to join the wave of the “green”. A fresh salad for lunch was our introduction to the more “green minded living”. I even snapped a photo of it before eating it. It was a delightful dish and I must say that I enjoyed it. – even though I am not proud to say so.. it have been a brand for specially Johannes and I to eat Rugbrød and Leverpostej for lunch during our time at the Kaospilot. Changing a brand is always a hard one! We managed today, and now the interesting aspect is to see if we can keep it.
I always get so fascinated when shopping food, there are so many possibilities to choose between. And so much I don´t choose! And that makes me wonder what you are having for lunch these days?

Enjoy your day! and enjoy your lunch!

/Søren

Kadaver goes green web 1

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