Feeds:
Posts
Comments

Archive for the ‘Social Media’ Category

The other day we came by this marketing stunt made by Tesco in South Korea. It´s a very interesting way to address a challenge. We find it super inspiring and would love to do something similar in copenhagen. It´s simple and spot on which makes it that more powerful. Take a look at the video below and let os know what you think about this way of creating a virtual subway store.

Enjoy the summer!

 

Read Full Post »

Stumbled upon this unique way to set focus on lack of focus on the streets. It might be even more relevant with the recent passing of Lieutenant Columbo – Peter Falk. He will be missed!

Read Full Post »

Fantastic event by T-mobile in Barcelona! Watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs! It´s a fantastic event and a great documentation of the happening! Good inspiration to what is possible to do in order to get attention with event documentation.

We are sure this little video will get a great viral life :0)

Check it out!

T mobile Angry birds Barcelona

T mobile Angry birds barcelona

Read Full Post »

In the past couple of years we have wondered whether or not it would be possible to reinvent the way that we define making donations. One of the reasons we have wondered is the fact that it seems like the way that people donate has not changed for the last decade – not remarkably anyway.

Recently Greenpeace launched a website to engage people in the creation of the new Rainbow Warrior – their flagship, so to speak… Their way of generating funds for the creation of the ship is a step in the right direction – but it can be taken even further to ensure loyal and engaged contributors.

Great work on the concept and design by DDB – France, Les 84 and Greenpeace

Read Full Post »

One year ago a group of people gathered around Stengade in Copenhagen to celebrate the birthday of now famous bus-driver, Mukhtar. So on this day, his birthday, we can congratulate him again and celebrate the fact that the youtube-film is about to reach the 3.000.000-click mark. Tomorrow it will also be decided whether the movie will go from Creative Circle-shortlisted to Creative Circle-winner.

Fingers crossed and Happy Birthday Mukhtar!

Read Full Post »

At the Super Bowl 2011 VW aired their new commercial for the new Passat. Which in it self is relatively uninteresting, but the add hits surely strikes something in everyones hearts – regardless of relationship to Star Wars….

Read Full Post »

Every now and again you stumble upon someone, who will inspire you! When working with Flash Mobs there are the obvious ones. The ones that everyone knows, has seen and refers to. Those are naturally The T-Mobile Dance and Frozen Grand Central Station and they are great! We believe that one person in particular has been overlooked although millions upon millions has seen his work. We have many times looked to french Remi Guillard for inspiration or just simply a laugh… The way Monsieur Guillard keeps reinventing the term flash mob and it’s usage is simply brilliant, so if you have not had the pleasure yet – check out some of his work below.

Read Full Post »

In this past fall Kadaver found itself in a fortunate role of being assigned to a task for the Danish Ministry of Food. Kadaver was chosen along side to other companies and in-house friends, bybird and Haus CPH. This constellation of three companies designed and shaped a campaign that was to address what the Danes wanted in terms of healthier, better and more appealing fast food and convenience products. Through recent years the usage of unhealthy fast food and convenience products has increased rapidly and the campaign was launched to find out whether or not there could be found alternative or new solutions that would make the healthier choice easier for the Danes to make.

The design of the campaign was created around well-known elements that would both created a sense of security to the target group, but it would also have a clear reference to the elements from the world of fast food and convenience products. This was done to secure that the focus of the campaign was in center and the target group would be willing to engage in dialogue around the campaign focus.

The result was a name “Mums – Hvad skulle det være?” (direct translation; Jummy – What will it be?) referring to two well-known terms within the Danish food universe.

The graphic design was inspired by both the environment around the american dinners and the Danish countryside homes.

The campaign that ran in a four week period contained viral elements such as a homepage (hurtigmums.dk), twitter-account, youtube-account and a facebookpage. Alongside these elements the campaign could be found on street-level via a national voxpop carried out by the campaign character Agent Mums, Go-Cards in cafés, headrestsleeves in the busses of Copenhagen and finally during a two week period in “The People’s Kitchen”, where the Danish consumers could taste and give feedback to different producers of Fast Food and Convenience products.

The conclusion of the campaign has been loads of feedback given by the target group, which will help form what future initiatives needs to be made in the future regarding fast food and convenience products.

Read Full Post »

Yesterday Kadaver attended the mini conference about Social businesses in Social medias hosted by Tania Ellis. This has kick started the mini conference concept, Social Business Club. We are looking very much forward to attend next time.

Today we will be present at the inspirational after work meeting at Social Square. We are looking forward to get inspiration about social application for Iphones, Androids etc.

Read more about the inspirational after work meeting here: Link

Read Full Post »

Søren Bo Steendahl from Kadaver will be talking today at The Social Business Club, hosted by Tania Ellis. This time the theme is Social Businesses in Social Media, and Søren is going to address how Kadaver involves users in their campaign work.

This is the Invitation from Tania. Hope to see you!

Social Business Media Invitation

 

Read Full Post »

The New Media day conference are held in Copenhagen 9-10th of Nov. The last couple of years there have been given an award for  the Media of the year.
This time The New Media award chose to award 38 young talented individuals whom the jury see as the future mediatalents.

At Kadaver we are proud to announce that all 4 of us got nominated!

Here is a link where you can see all 38.

For some reason the list only have 4 women! 34-4 is a too big difference!

The Newspaper Politiken wrote this article: “Det danske medietalent er en mand”

Read Full Post »

I just stumbled upon a great example of what you can achieve if you decide to involve our target group. In general this concept is seen a lot in the business world, but this example is from the music world. This might even be what will help the music industry through it’s crisis – just a thought… Anyway Danish band Kashmir decided to involve their fans in the creation of their new music video by encouraging them shot a video containing their logo – they should then send the file to Kashmir who would then in turn pick the best contributions for their new video. Smart… It turned out that more than 200 videos was received. Thus creating a music video for the fans by the fans. That is one hell of a way of nursing fans and cutting costs in production.

I have attached a link to an interview posted on Politiken (it’s in danish): Press the image below to access the interview

I think the result speaks for itself. And I can only imagine the feeling of actually contributing to music video of ones favorite band. Enjoy it:

In general it seems that Kashmir are focusing on making their website a gathering point for all fans and interested people. Check it out – I think they might be on to something. kashmir.nu

Read Full Post »

It´s been 4 months since we created and uploaded the viral movie “Mukhtar´s fødselsdag”. The Birthday celebration of Mukhtar, the busdriver from Arriva. Ever since the Bedre Bustur campaign the video have been talked about – forwarded and uploaded again and again! At one of the biggest danish online newspapers, politiken.dk, Mukhtar have been no. 1 as the most forwarded video since we launched it. There are many thoughts and threads to why it is so. Why did Mukthar get more than 1.mill. views in one week? Ask your self! why do you like it?

The creation of the next campaign is already ongoing. On this Facebookpage you will have the possibility to interact and influence the process! – click here and join — HERE

This screen shoot is from Politiken Net TV.
Mukthar mest set Politiken

Read Full Post »

That is what is great about the Internet! – in every little corner, someone is telling about his/her own take on a situation/happening, and through the channels online, this message can spread in all directions!  As Google´s CEO Eric Schmidt once said: “The internet is the first thing that humanity has built that humanity doesn´t understand, the largest experiment in anarchy that we have ever had.”
That is exactly what makes it interesting to keep “Googleling” around the web. Lately most of the searching has been to find articles and web pages that talks about Kadaver´s lates work, the campaign Bedre Bus Tur and Mukhtar, the bus driver.

I would like to share some links with you about  what others have created:

Marta Karolina Olsen, Advisor at Advice Digital agency for digital communication.

She wrote this great article about “why Mukhtar is a Success” at K-forum.

.

.

.

Martin Meyer, Creative head at Mindjumpers, agency working with Social Media.

He wrote this article about “a fantastic flashmob with good intentions“, also at K-forum

.

.

.

The Blog ideen-manager.de from Germany really likes the Love seats
.

.

.

.

Tobias, aka Tobiedk, questions on his blog if the Mukhtar video actually can be called a Flashmob.

.

.

.

.

I have made  my way past a lot of other News blogs, communication blogs and various of newspapers. I love it, and if you have any hints for what I/we should check out then don´t hold back. Share away!

And! enjoy the sun!

Read Full Post »