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Archive for the ‘Flash Mobs’ Category

Fantastic event by T-mobile in Barcelona! Watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs! It´s a fantastic event and a great documentation of the happening! Good inspiration to what is possible to do in order to get attention with event documentation.

We are sure this little video will get a great viral life :0)

Check it out!

T mobile Angry birds Barcelona

T mobile Angry birds barcelona

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One year ago a group of people gathered around Stengade in Copenhagen to celebrate the birthday of now famous bus-driver, Mukhtar. So on this day, his birthday, we can congratulate him again and celebrate the fact that the youtube-film is about to reach the 3.000.000-click mark. Tomorrow it will also be decided whether the movie will go from Creative Circle-shortlisted to Creative Circle-winner.

Fingers crossed and Happy Birthday Mukhtar!

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Here is a great little inspiration video from the transport comapany Voyages-sncf.com that has created a “voyage machine”! if it´s a staged stunt with the actors or not, the viral effect is working and the concept is great!

Check it out and get yourself a good laugh!

How do you think this would work in Denmark?

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The Creative Circle award for agencies in Denmark are just around the corner! We are very proud to see that Kadaver is shortlisted between the different nominees for one of the biggest prices in the add world in Denmark. We got the news through the daily online magazine bureaubiz.

Creative circle nominees

We are of course participating with the Bedre Bustur campaign we have been creating together with Bybird.

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Kadaver have helped the organisation Green Kids from RandersgadeSkole to develop and produce a small video. The assignment was to help and support the Green Kids to create a flashmob video with a message concerning the environment. Through co-operative brainstorms with the Green Kids the idea and concept was created. The result is now out and you can see the video here on our blog, or at: www.green-kids.dk

Check it out:

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Every now and again you stumble upon someone, who will inspire you! When working with Flash Mobs there are the obvious ones. The ones that everyone knows, has seen and refers to. Those are naturally The T-Mobile Dance and Frozen Grand Central Station and they are great! We believe that one person in particular has been overlooked although millions upon millions has seen his work. We have many times looked to french Remi Guillard for inspiration or just simply a laugh… The way Monsieur Guillard keeps reinventing the term flash mob and it’s usage is simply brilliant, so if you have not had the pleasure yet – check out some of his work below.

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Søren Bo Steendahl from Kadaver will be talking today at The Social Business Club, hosted by Tania Ellis. This time the theme is Social Businesses in Social Media, and Søren is going to address how Kadaver involves users in their campaign work.

This is the Invitation from Tania. Hope to see you!

Social Business Media Invitation

 

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A new video has hit the viral airwaves! This video is the second Flash Mob in the “Bedre Bustur”-campaign that brought you Mukhtars Fødelsedag back in May.

Mukhtars Fødselsdag was the documentation of an elaborate birthday celebration that was made to create attention on the bus drivers of Copenhagen. This new video deals with a different theme. Every week thousands of Copenhageners uses the busses at night. Either to go back and forth to work or as an element of going out. The night  bus is normally a place where people are left by themselves and something surprising very rarely happens.

As the passengers have contributed with a lot of great input on how to make the bus rides better through two campaigns it was decided to give them something back. And the night bus passengers were selected!

Watch the movie, enjoy it and send to a friend who might be a regular night bus passenger.

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It´s been 4 months since we created and uploaded the viral movie “Mukhtar´s fødselsdag”. The Birthday celebration of Mukhtar, the busdriver from Arriva. Ever since the Bedre Bustur campaign the video have been talked about – forwarded and uploaded again and again! At one of the biggest danish online newspapers, politiken.dk, Mukhtar have been no. 1 as the most forwarded video since we launched it. There are many thoughts and threads to why it is so. Why did Mukthar get more than 1.mill. views in one week? Ask your self! why do you like it?

The creation of the next campaign is already ongoing. On this Facebookpage you will have the possibility to interact and influence the process! – click here and join — HERE

This screen shoot is from Politiken Net TV.
Mukthar mest set Politiken

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Last week we had DR 21 søndag (Danish Radio) visiting our office. They wanted to bring a story of the phenomena “Flashmob Marketing”. After the birthday celebration of Mukhtar, Kadaver have been contacted by various journalists wanting to know more about our work with the campaign Bedre Bustur.

In case you didn´t see the show:  –> click here!

Bedre bustur

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That is what is great about the Internet! – in every little corner, someone is telling about his/her own take on a situation/happening, and through the channels online, this message can spread in all directions!  As Google´s CEO Eric Schmidt once said: “The internet is the first thing that humanity has built that humanity doesn´t understand, the largest experiment in anarchy that we have ever had.”
That is exactly what makes it interesting to keep “Googleling” around the web. Lately most of the searching has been to find articles and web pages that talks about Kadaver´s lates work, the campaign Bedre Bus Tur and Mukhtar, the bus driver.

I would like to share some links with you about  what others have created:

Marta Karolina Olsen, Advisor at Advice Digital agency for digital communication.

She wrote this great article about “why Mukhtar is a Success” at K-forum.

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Martin Meyer, Creative head at Mindjumpers, agency working with Social Media.

He wrote this article about “a fantastic flashmob with good intentions“, also at K-forum

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The Blog ideen-manager.de from Germany really likes the Love seats
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Tobias, aka Tobiedk, questions on his blog if the Mukhtar video actually can be called a Flashmob.

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I have made  my way past a lot of other News blogs, communication blogs and various of newspapers. I love it, and if you have any hints for what I/we should check out then don´t hold back. Share away!

And! enjoy the sun!

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The story of Mukhtars birthday is still floating on the internet and the views are ticking in from all over the world now! Its amazing to experience our work with bybird is being commented in such positive terms from all corners. Less than 1% out of some what close to 1 million people dislike the video… It´s pretty interesting how a video like this spreads around in the world. Comments, Emails, Tweets and Facebook updates keep growing and growing! This Morning Mukhtar the bus driver and main caracter of the video is being interviewed about his experience on the day. Here is a link where you can see Mukhtar and Jonas Permin Business developer from Arriva talking about the campaign Bedre Bustur and the especially the video.

God Morgen Danmark: http://go.tv2.dk/video.php/id-30681448.html

Mukhtat Arriva bus driver birthday flash mob
Here is a photo of Mukhtar the bus driver from the Flash mob video, Bedre Bus tur, Arriva and Movia.

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Last week we were responsible for the final element of the five week bedre bustur campaign for Arriva. It was marked by celebrating the birthday of a bus-driver. He had no idea that a celebration would take place! The result was a great day with a lot of surprises, especially for the bus-driver, Mukhtar!

Check out the result and let us know what you think of it!

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Back in the cold October breeze, 52 brave citizens of Copenhagen made a FlashMob for signing the Hopenhagen petition. Today when I was searching around the web I came by photos with Hopenhagen and the greenwashing of Coca Cola. These banners are hanging around the town and bringing attention to the big Hopenhagen live event that are ongoing at the same square where the Sunbathers was doing their stunt. When I went on youtube to see the sunbathing video I discovered a new flashmob from Syracuse in New York. It is a true copy and it´s great! bringing awareness to the main issue! – COP15 the meeting in Copenhagen and the importance of having a global agreement.

Here are the two videos!

Flashmob sunbathing at Syracuse in New York

Flashmob sunbathing in Copenhagen

And some photos from around town, taken by Christian Johannesen

Hopenhagen Coca cola Greenwashing Copenhagen Cop15

by Christian Johannesen

Hopenhagen Coca cola Greenwashing Copenhagen Cop15

by Christian Johannesen

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How come that we at Kadaver choose to blog? What do we get out of it? and what do you get out of it?

Kadaver have now been blogging on this site for 3 weeks. During these 3 weeks we have made 10 posts, this is #11 and we have generated about 400 hits. In the statistics it shows that the different hits are coming from various links and not search results. from this we can conclude that our blog is still too young to be found on the search engines such as google. But still the various social networks provide traffic through our site. Last week we created the Climate Flash Mob in Copenhagen for Hopenhagen.org, Our video is on the internet and have by now more than 2300 hits in only 3 days. for this we can thank our network and the web 2.0 users that spreads the word about interesting things happening on a global scale. We got mentioned by the Green Energy Reporters , Eva from Belfast UkTobie from Denmark the municipality of Copenhagen , in the nation newspaper Politiken web section Ibyen By Jacob Klintrup and Søren Bo Steendahl. Then the Twitter community have been tweeting and linking to us, here is a screenshot of my TweetDeck application.

Picture 13

The Facebook users have made comments and “reposts”. Here is a screenshot of my status update when we launched the video.

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All in all this is the reason for why we are blogging, it gives us the possibility to interact with the end receiver of our projects. It provides you with information of what we as a company are working with and thinking, and it gives you the possibility to comment, interact and connect with us. If you have any thought or advice you think we should consider feel free to drop an email or comment here on the blog.

Good vibes!

/Søren

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Due to the fact that Copenhagen is at the center of attention in relation to three large events in 2009, the city has launched a campaign under the name, Hopenhagen. The first of the three events was the World Outgames that took place during the end of the summer. A couple of weeks ago Copenhagen was then host to the IOC meeting where Rio de Janeiro was elected host city for the 2016 summer olympic games. Finally and most relevantly Copenhagen will host the Climate Conference, COP 15 – Copenhagen Climate in the end of November. As these events has and will bring a lot of international guest to Copenhagen the municipality has decided to launch the campaign, Hopenhagen to both prepare the city for the guest and inform the citizens of the events and what they are all about.

As the two first events has already taken place the main focus – and the focus for the rest of the year will be on the Climate Conference and to create focus on the climate changes that we are facing. As the name of the campaign, Hopenhagen, implies there is a focus to turn the city into a city of Hope. A city where all the frames are in place to make the world leaders join in an agreement that will address the climate changes.

We, Kadaver, has recently work along side the Hopenhagen campaign and executed a flash mob to create attention on both climate changes and the campaign as such.

So stay tuned for the documentation of the event.

To join the Hopenhagen Facebook Group Please Click here

http://www.hopenhagen.org/

Hopenhagen - Postcard

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In our efforts to create meaning and alternative ways of exposure of the good cause we, along with many others, have stumbled upon the concept of Flash Mobs. To those of you who don’t know of the concept here is a quick introduction. A Flash Mob is an event were a large crowd assembles in the public space. They then perform a brief and sudden action that is out of the ordinary. They then leave the premises as if nothing has happened. That is the short version of what the concept is. What we believe should be added to this definition is documentation. Although a Flash Mob event can reach a large audience at crowded locations it has an even bigger potential in viral life online in the form of a video. It is therefore essential that the event is covered by a crew of cameramen and possibly also by audio recordings. That will create a far longer life of the Flash Mob and that is very interesting.

What we find incredibly interesting is combining a Flash Mob with a purpose that is more than the creative disturbance. And as our company focuses on the good cause – that is what we aim to promote and create attention around by utilizing the potential that lies within Flash Mobs.

And in a few weeks we will have the first example of a Flash Mob with a purpose created by us… When ready the documentation will naturally be present at this page.

Jacob

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