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Posts Tagged ‘birthday’

A new video has hit the viral airwaves! This video is the second Flash Mob in the “Bedre Bustur”-campaign that brought you Mukhtars Fødelsedag back in May.

Mukhtars Fødselsdag was the documentation of an elaborate birthday celebration that was made to create attention on the bus drivers of Copenhagen. This new video deals with a different theme. Every week thousands of Copenhageners uses the busses at night. Either to go back and forth to work or as an element of going out. The night  bus is normally a place where people are left by themselves and something surprising very rarely happens.

As the passengers have contributed with a lot of great input on how to make the bus rides better through two campaigns it was decided to give them something back. And the night bus passengers were selected!

Watch the movie, enjoy it and send to a friend who might be a regular night bus passenger.

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The story of Mukhtars birthday is still floating on the internet and the views are ticking in from all over the world now! Its amazing to experience our work with bybird is being commented in such positive terms from all corners. Less than 1% out of some what close to 1 million people dislike the video… It´s pretty interesting how a video like this spreads around in the world. Comments, Emails, Tweets and Facebook updates keep growing and growing! This Morning Mukhtar the bus driver and main caracter of the video is being interviewed about his experience on the day. Here is a link where you can see Mukhtar and Jonas Permin Business developer from Arriva talking about the campaign Bedre Bustur and the especially the video.

God Morgen Danmark: http://go.tv2.dk/video.php/id-30681448.html

Mukhtat Arriva bus driver birthday flash mob
Here is a photo of Mukhtar the bus driver from the Flash mob video, Bedre Bus tur, Arriva and Movia.

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Last week we were responsible for the final element of the five week bedre bustur campaign for Arriva. It was marked by celebrating the birthday of a bus-driver. He had no idea that a celebration would take place! The result was a great day with a lot of surprises, especially for the bus-driver, Mukhtar!

Check out the result and let us know what you think of it!

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