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Archive for the ‘viral’ Category

This is just amazing! I found this blog post on http://mashable.com/ and I must admit, that I just copy pasted the text. All credit to Mashable for the wording and links. This project is just so mindblowing! See for yourself!

Just when we had almost given up hope on Nokia, along comes “Gulp,” a promotional stop-motion animation that broke a world record as the largest ever created.

The video showcases the Nokia N8 smartphone‘s 12-megapixel camera, using its Carl Zeiss lens to great effect. Shooting this clever video with three of the smartphones mounted atop a 118-foot-high crane, the Sumo Science team at Aardman Animations (some of whom also work on the Wallace and Gromit animated series) have succeeded in putting together a true work of art.

It’s been confirmed by the Guinness Book of World Records that the 11,000 square foot area used in the video makes this the world’s largest stop-motion animation.

Want to see how it was done? Here’s the “making of” video:

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Stumbled upon this unique way to set focus on lack of focus on the streets. It might be even more relevant with the recent passing of Lieutenant Columbo – Peter Falk. He will be missed!

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Fantastic event by T-mobile in Barcelona! Watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs! It´s a fantastic event and a great documentation of the happening! Good inspiration to what is possible to do in order to get attention with event documentation.

We are sure this little video will get a great viral life :0)

Check it out!

T mobile Angry birds Barcelona

T mobile Angry birds barcelona

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One year ago a group of people gathered around Stengade in Copenhagen to celebrate the birthday of now famous bus-driver, Mukhtar. So on this day, his birthday, we can congratulate him again and celebrate the fact that the youtube-film is about to reach the 3.000.000-click mark. Tomorrow it will also be decided whether the movie will go from Creative Circle-shortlisted to Creative Circle-winner.

Fingers crossed and Happy Birthday Mukhtar!

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At the Super Bowl 2011 VW aired their new commercial for the new Passat. Which in it self is relatively uninteresting, but the add hits surely strikes something in everyones hearts – regardless of relationship to Star Wars….

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We got this great little video from Germany, trying to illustrate how the world would look like, if we had no artisans and craftsmen! I think the production is well made and the idea is good! It was uploaded in Jan. 2011, and so far it has 255 hits on youtube. It looks like the production is made for a TV/cinema campaign and not on a viral budget. However it is an interesting way to illustrate and inspire young people to apply for that specific type of education. Check it out, and let us know what you think about it!

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Here is a great little inspiration video from the transport comapany Voyages-sncf.com that has created a “voyage machine”! if it´s a staged stunt with the actors or not, the viral effect is working and the concept is great!

Check it out and get yourself a good laugh!

How do you think this would work in Denmark?

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The Creative Circle award for agencies in Denmark are just around the corner! We are very proud to see that Kadaver is shortlisted between the different nominees for one of the biggest prices in the add world in Denmark. We got the news through the daily online magazine bureaubiz.

Creative circle nominees

We are of course participating with the Bedre Bustur campaign we have been creating together with Bybird.

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Kadaver have helped the organisation Green Kids from RandersgadeSkole to develop and produce a small video. The assignment was to help and support the Green Kids to create a flashmob video with a message concerning the environment. Through co-operative brainstorms with the Green Kids the idea and concept was created. The result is now out and you can see the video here on our blog, or at: www.green-kids.dk

Check it out:

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A great inspiration for our work in Kadaver is this old stunt by Axe.

Check it out in this small video!

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In this past fall Kadaver found itself in a fortunate role of being assigned to a task for the Danish Ministry of Food. Kadaver was chosen along side to other companies and in-house friends, bybird and Haus CPH. This constellation of three companies designed and shaped a campaign that was to address what the Danes wanted in terms of healthier, better and more appealing fast food and convenience products. Through recent years the usage of unhealthy fast food and convenience products has increased rapidly and the campaign was launched to find out whether or not there could be found alternative or new solutions that would make the healthier choice easier for the Danes to make.

The design of the campaign was created around well-known elements that would both created a sense of security to the target group, but it would also have a clear reference to the elements from the world of fast food and convenience products. This was done to secure that the focus of the campaign was in center and the target group would be willing to engage in dialogue around the campaign focus.

The result was a name “Mums – Hvad skulle det være?” (direct translation; Jummy – What will it be?) referring to two well-known terms within the Danish food universe.

The graphic design was inspired by both the environment around the american dinners and the Danish countryside homes.

The campaign that ran in a four week period contained viral elements such as a homepage (hurtigmums.dk), twitter-account, youtube-account and a facebookpage. Alongside these elements the campaign could be found on street-level via a national voxpop carried out by the campaign character Agent Mums, Go-Cards in cafés, headrestsleeves in the busses of Copenhagen and finally during a two week period in “The People’s Kitchen”, where the Danish consumers could taste and give feedback to different producers of Fast Food and Convenience products.

The conclusion of the campaign has been loads of feedback given by the target group, which will help form what future initiatives needs to be made in the future regarding fast food and convenience products.

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Søren Bo Steendahl from Kadaver will be talking today at The Social Business Club, hosted by Tania Ellis. This time the theme is Social Businesses in Social Media, and Søren is going to address how Kadaver involves users in their campaign work.

This is the Invitation from Tania. Hope to see you!

Social Business Media Invitation

 

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A new video has hit the viral airwaves! This video is the second Flash Mob in the “Bedre Bustur”-campaign that brought you Mukhtars Fødelsedag back in May.

Mukhtars Fødselsdag was the documentation of an elaborate birthday celebration that was made to create attention on the bus drivers of Copenhagen. This new video deals with a different theme. Every week thousands of Copenhageners uses the busses at night. Either to go back and forth to work or as an element of going out. The night  bus is normally a place where people are left by themselves and something surprising very rarely happens.

As the passengers have contributed with a lot of great input on how to make the bus rides better through two campaigns it was decided to give them something back. And the night bus passengers were selected!

Watch the movie, enjoy it and send to a friend who might be a regular night bus passenger.

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