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Archive for the ‘kadaver’ Category

Stumbled upon this unique way to set focus on lack of focus on the streets. It might be even more relevant with the recent passing of Lieutenant Columbo – Peter Falk. He will be missed!

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Better Place is a new addition to the Kadaver project portfolio. As a launch of this new collaboration we have been engaged in creating awareness by guiding the electric cars through the streets of Copenhagen. You could therefore see three electric cars (Renault Fluence Z.E.) around Copenhagen this past weekend, among other places at Islands Brygge, Amager Strandpark and Bellevue. Next weekend (July 17) you will be able to meet the cars at Rådhuspladsen from 10 am to 1 pm. See you there.

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In the past couple of years we have wondered whether or not it would be possible to reinvent the way that we define making donations. One of the reasons we have wondered is the fact that it seems like the way that people donate has not changed for the last decade – not remarkably anyway.

Recently Greenpeace launched a website to engage people in the creation of the new Rainbow Warrior – their flagship, so to speak… Their way of generating funds for the creation of the ship is a step in the right direction – but it can be taken even further to ensure loyal and engaged contributors.

Great work on the concept and design by DDB – France, Les 84 and Greenpeace

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The old Statoil commercial emphasizes the importance of getting a good start of the day. Take a look at it here:

Anders and Søren from Kadaver on the other hand, made a good breakfast to welcome the day and the coworkers.
Morgenbord, kadaver, breakfast,

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One year ago a group of people gathered around Stengade in Copenhagen to celebrate the birthday of now famous bus-driver, Mukhtar. So on this day, his birthday, we can congratulate him again and celebrate the fact that the youtube-film is about to reach the 3.000.000-click mark. Tomorrow it will also be decided whether the movie will go from Creative Circle-shortlisted to Creative Circle-winner.

Fingers crossed and Happy Birthday Mukhtar!

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At the Super Bowl 2011 VW aired their new commercial for the new Passat. Which in it self is relatively uninteresting, but the add hits surely strikes something in everyones hearts – regardless of relationship to Star Wars….

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The Creative Circle award for agencies in Denmark are just around the corner! We are very proud to see that Kadaver is shortlisted between the different nominees for one of the biggest prices in the add world in Denmark. We got the news through the daily online magazine bureaubiz.

Creative circle nominees

We are of course participating with the Bedre Bustur campaign we have been creating together with Bybird.

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The 15th of March you have the possibility to experience an Aikido morning session based on Tao Te Ching which is a 2400 years old book. Basically the morning course is to give you tools to be a better leader in your everyday life. Both for your self and for your employes and/or coworkers! It´s an introduction to the thoughts, methods and action behind Aikido! The host is Nicolai Elberling a very experienced Aikido instructor and leadership consultant. You can see much more about the different programs at the facebook event

We in Kadaver met Nicolai at the Likemind meetings in copenhagen.

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Are the books as we know them an endangered format or will the future still feature the smell of a new-acquired book? It would hurt a book-loving heart like mine if I could not buy the latest releases in paper format… This video might hold the answer…

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Kadaver have helped the organisation Green Kids from RandersgadeSkole to develop and produce a small video. The assignment was to help and support the Green Kids to create a flashmob video with a message concerning the environment. Through co-operative brainstorms with the Green Kids the idea and concept was created. The result is now out and you can see the video here on our blog, or at: www.green-kids.dk

Check it out:

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Every now and again you stumble upon someone, who will inspire you! When working with Flash Mobs there are the obvious ones. The ones that everyone knows, has seen and refers to. Those are naturally The T-Mobile Dance and Frozen Grand Central Station and they are great! We believe that one person in particular has been overlooked although millions upon millions has seen his work. We have many times looked to french Remi Guillard for inspiration or just simply a laugh… The way Monsieur Guillard keeps reinventing the term flash mob and it’s usage is simply brilliant, so if you have not had the pleasure yet – check out some of his work below.

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For some time now we have been working together with 2100.nu who is an environmental project located at Østerbro, Cph, Denmark.
The project involves citizens and companies who jointly engage in order to reduce Co2 emissions by 10% before the 1st of May 2011.

Kadaver was asked to create a little movie for 2100.Nu. The movie is made to be shown in Park Bio at Østerbrogade, and is meant to create awareness around 2100.nu´ mission. Our task was to illustrate this without pointing an angry finger at people, but to inspire the public to visit www.2100.nu.

We created “Kvinden der levede i Mørke” – “The woman who chose to live in darkness”


The voice over is Danish.

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Yesterday Kadaver attended the mini conference about Social businesses in Social medias hosted by Tania Ellis. This has kick started the mini conference concept, Social Business Club. We are looking very much forward to attend next time.

Today we will be present at the inspirational after work meeting at Social Square. We are looking forward to get inspiration about social application for Iphones, Androids etc.

Read more about the inspirational after work meeting here: Link

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Søren Bo Steendahl from Kadaver will be talking today at The Social Business Club, hosted by Tania Ellis. This time the theme is Social Businesses in Social Media, and Søren is going to address how Kadaver involves users in their campaign work.

This is the Invitation from Tania. Hope to see you!

Social Business Media Invitation

 

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The New Media day conference are held in Copenhagen 9-10th of Nov. The last couple of years there have been given an award for  the Media of the year.
This time The New Media award chose to award 38 young talented individuals whom the jury see as the future mediatalents.

At Kadaver we are proud to announce that all 4 of us got nominated!

Here is a link where you can see all 38.

For some reason the list only have 4 women! 34-4 is a too big difference!

The Newspaper Politiken wrote this article: “Det danske medietalent er en mand”

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Johannes and Søren from kadaver have been working the last two months in Shanghai for the Nordic Council of Minsters on a project called The Creative North. The assignment was to show how Nordic countries are using creativity and user driven innovation when developing welfare products, services and/or technologies. This should be shown in a renovated old ware house in shanghai called The Nordic Light House. Through a long time of research, different Nordic companies and student projects was chosen to participate. The exhibitors should represent their process from discovering the “need” to representing the product. The exhibition we created was based on huge cones which was back lit. (previously we wrote about creating the prototype) Having the back lit cones created a great feeling next to the cold walls in the building and shaped a landscape of small glowing light houses. As you can see on the picture here, compared with the design layout posted earlier, we really managed to create the aesthetic visual experience of walking into the room. Now when it´s all done and we are back in Copenhagen we think back on a beautiful exhibition which gave inspiration and insight on the Nordic welfare model. See more about the project here: www.thecreativenorth.com

The Creative North Kadaver´s exhibition about welfare design

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A new video has hit the viral airwaves! This video is the second Flash Mob in the “Bedre Bustur”-campaign that brought you Mukhtars Fødelsedag back in May.

Mukhtars Fødselsdag was the documentation of an elaborate birthday celebration that was made to create attention on the bus drivers of Copenhagen. This new video deals with a different theme. Every week thousands of Copenhageners uses the busses at night. Either to go back and forth to work or as an element of going out. The night  bus is normally a place where people are left by themselves and something surprising very rarely happens.

As the passengers have contributed with a lot of great input on how to make the bus rides better through two campaigns it was decided to give them something back. And the night bus passengers were selected!

Watch the movie, enjoy it and send to a friend who might be a regular night bus passenger.

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I just stumbled upon a great example of what you can achieve if you decide to involve our target group. In general this concept is seen a lot in the business world, but this example is from the music world. This might even be what will help the music industry through it’s crisis – just a thought… Anyway Danish band Kashmir decided to involve their fans in the creation of their new music video by encouraging them shot a video containing their logo – they should then send the file to Kashmir who would then in turn pick the best contributions for their new video. Smart… It turned out that more than 200 videos was received. Thus creating a music video for the fans by the fans. That is one hell of a way of nursing fans and cutting costs in production.

I have attached a link to an interview posted on Politiken (it’s in danish): Press the image below to access the interview

I think the result speaks for itself. And I can only imagine the feeling of actually contributing to music video of ones favorite band. Enjoy it:

In general it seems that Kashmir are focusing on making their website a gathering point for all fans and interested people. Check it out – I think they might be on to something. kashmir.nu

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When the speed goes up and the creative flow is rolling.. then the mess and concept ideas are all over the room! Kadaver have a lot of interesting project in the making and a very interesting trip to Shanghai – very soon! – Here is a photo showing how a table look like during these times!

Creative office space chaotic

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Here is a short interview with Big Boss at the tailor shop in Sierra Leone at Masanga Hospital. This is where Kadaver order the Bangura Bags from. Mr. Bangura aka Big Boss is showing the product and the material AND introducing a NEW Bangura PRODUCT! – The Bangura Travel Bag! Check out the video and meet Mr. Bangura himself!

Contact us here for more info about the product: MAIL to Kadaver

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Last week we had DR 21 søndag (Danish Radio) visiting our office. They wanted to bring a story of the phenomena “Flashmob Marketing”. After the birthday celebration of Mukhtar, Kadaver have been contacted by various journalists wanting to know more about our work with the campaign Bedre Bustur.

In case you didn´t see the show:  –> click here!

Bedre bustur

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That is what is great about the Internet! – in every little corner, someone is telling about his/her own take on a situation/happening, and through the channels online, this message can spread in all directions!  As Google´s CEO Eric Schmidt once said: “The internet is the first thing that humanity has built that humanity doesn´t understand, the largest experiment in anarchy that we have ever had.”
That is exactly what makes it interesting to keep “Googleling” around the web. Lately most of the searching has been to find articles and web pages that talks about Kadaver´s lates work, the campaign Bedre Bus Tur and Mukhtar, the bus driver.

I would like to share some links with you about  what others have created:

Marta Karolina Olsen, Advisor at Advice Digital agency for digital communication.

She wrote this great article about “why Mukhtar is a Success” at K-forum.

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Martin Meyer, Creative head at Mindjumpers, agency working with Social Media.

He wrote this article about “a fantastic flashmob with good intentions“, also at K-forum

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The Blog ideen-manager.de from Germany really likes the Love seats
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Tobias, aka Tobiedk, questions on his blog if the Mukhtar video actually can be called a Flashmob.

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I have made  my way past a lot of other News blogs, communication blogs and various of newspapers. I love it, and if you have any hints for what I/we should check out then don´t hold back. Share away!

And! enjoy the sun!

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The story of Mukhtars birthday is still floating on the internet and the views are ticking in from all over the world now! Its amazing to experience our work with bybird is being commented in such positive terms from all corners. Less than 1% out of some what close to 1 million people dislike the video… It´s pretty interesting how a video like this spreads around in the world. Comments, Emails, Tweets and Facebook updates keep growing and growing! This Morning Mukhtar the bus driver and main caracter of the video is being interviewed about his experience on the day. Here is a link where you can see Mukhtar and Jonas Permin Business developer from Arriva talking about the campaign Bedre Bustur and the especially the video.

God Morgen Danmark: http://go.tv2.dk/video.php/id-30681448.html

Mukhtat Arriva bus driver birthday flash mob
Here is a photo of Mukhtar the bus driver from the Flash mob video, Bedre Bus tur, Arriva and Movia.

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Here is a snap shot of the love seats, also known as Kærlighedssæder.

Kærlighedssæder Arriva

The press coverage is still going strong! this morning there was a “how to flirt in the bus”-guide at TV 2, Godmorgen Danmark. check this link

Have you heard of anyone who actually did make “a pickup” in the bus? we would love to hear the story! also if it didn´t succeed..!

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Throughout the last four weeks we have worked tightly together with the company bybird, Haus and Arriva on a campaign dubbed Bedre Bustur. The last four weeks have featured several initiatives, among others; five weekly magazines, newly designed headrests, social media concepts, a brand new website and to day the latest addition to the campaign was launched.

Late Sunday night 250 seat-covers was installed in the busses across Copenhagen. The new covers indicated that this was a loveseat… (Kærlighedssæde) Throughout the day Danish media have intensely covered the seats and a debate has been started around the use of these and the general interaction in the danish busses…

The focus on the campaign has been to improve the experiences in the busses and drag focus towards how a busride can improve seen from the perspective of the people that uses the busses on a daily basis.

All the initiatives has generated a lot of great response from the users and today the media gave their response. Below can find some of the articles that have been in the new throughout the day.

Contribute with your view on Facebook, or through the Campaign webpage: www.bedrebustur.dk

DR

Politiken

MetroExpress

Kristligt Dagblad

Le Figaro!

Kerdos – Greece

Aften Posten, Norwegian

Clarin.com Spanish

Lidovky.cz Czech

The campaign is far from over so stay tuned

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Yes! It is now possible to subscribe to our blog! I like the simple way wordpress blogs are made. By a simple click you at the “email subscription bottom” you will recieve an email every time a new blog post is made. For the true follower of this blog, you will notice that it´s not that often… but still once in a while! we are still developing our blogging skills and stile! – please feel free to help us along the way, if you have any hint you think we should check out!

The spring time is here! And we can return to host meetings in the sunshine!

Scrum morning meeting

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Some months back we were on the verge on participating in the danish based competition to find the best possible way to communicate the online platform “Girl Talk”. The purpose of the site is to make it possible for danish girls to seek council from other and older girls on various topics that needs an ear that wants to listen.

Girl Talk was chosen to be the subject for the concept Reklame for Alvor (directly translated – commercials seriously). The concepts make it possible for companies to develop a campaign for the subject and the best bid wins the campaign which will be paid for by the organization behind Reklame for Alvor and their supporters. The final campaign has an estimated budget of around 3,5 million danish kroner.

Sadly we were to busy around the time of the deadlines for the bids, so we did not apply… But the winner has now been found and we have to say that if we had participated the competition would have been though. We believe that the winner, DDB Danmark, have managed to find a both relevant, easily accessible and simply great way to create attention around the site and the purpose. So hats off to the guys behind the winning bid.

The following months the campaign will be present around Denmark in nationwide posters, postcards and through tv-spots on national TV and MTV.

Below you will find examples of the campaign.

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Dear all the beautiful people who attended our reception Friday. Thank you for your contribution to an unforgettable experience we had a blast and it was truly fantastic to see all the happy faces.

The office was packed with engaged and smiling people both people we know but also people we had not met before which made the day even better. Meeting new people is one of our habits.

We check out by inviting you all for a cup of coffee whenever you feel like it.

Hugs and kisses

KADAVER


Here Jacob is serving 3 of the nearly 300 sausages that was consumed during the day!
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Here you can see our nearly 2 meters long Champagne cooler, filled with snow and ice.

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Johannes and I, Søren, went on an inspirational tour with our partner; Emilie Bergrem. The target for inspiration was the print material at the DAC exhibition mind your behavior – close up by 3xn. They have made prints on semi transparent plastic with light in the background. A sort of exhibition material and form we have been looking at, for the Exhibition in Shanghai that we are developing for KreaNord and Norden. The project is moving forward and we are closing in on partners for our Expo adventure.

Here is quick photo from our tour

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Dear Blog Reader

You are hereby invited to the opening of our dear office at Solitudevej 1 in Copenhagen. We have been here for about half a year now and it is about time we celebrate the birth of our dear office fellowship.
Drop by from 1 o’clock pm the 26th of February and join the celebration. We will start out with a formal set-up with wine and snacks and let the day last for as long as we like.

Kadaver is on the roll with different projects now and we are pleased to announce that we have a sustainable platform for the future to kick in. We are 4 KaosPilots striving for fulfilling our dreams and time has shown that this approach is paying of.
Together with Kadaver at Solitudevej we have Thomas Nymann studying Entrepreneurial Design at the business school KEA in Copenhagen. He is our partner in crime and our beloved friend and sparring partner. Thomas and Jacob (Kadaver) has a company together called bybird making social interaction.

All this we would like to celebrate together with you and all the others we like to hang out with. Jump in your best outfit and come and talk, hug and smile with us!

We really hope to see you at Solitudevej 1, 2200 Cph. N the 26th of February 2010.

From the gang of five:

Anders, Søren, Thomas, Jacob and Johannes.

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