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Again this year great people from Copenhagen are arranging the yearly festival for the Copenhagen Twitter network, called Twestival. The event is a charity event like last year, and this time Twestival cph support BørneCancerFonden. You can read more and get the ticket from the webpage http://copenhagen.twestival.com/

It´s to night! So move quick!

The aim is to collect $18981 which is about 100.000 Dkk.
I can´t remember how much got donated last year.. but the twitter network has grown bigger since last year, so hopefully the donation will equally be bigger! If you know the amount donated last year, then please put it in the comment for the next reader to see it.

Twitter festival. Twestival Copenhagen

 

The good people behind the arrangement is

 

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In this past fall Kadaver found itself in a fortunate role of being assigned to a task for the Danish Ministry of Food. Kadaver was chosen along side to other companies and in-house friends, bybird and Haus CPH. This constellation of three companies designed and shaped a campaign that was to address what the Danes wanted in terms of healthier, better and more appealing fast food and convenience products. Through recent years the usage of unhealthy fast food and convenience products has increased rapidly and the campaign was launched to find out whether or not there could be found alternative or new solutions that would make the healthier choice easier for the Danes to make.

The design of the campaign was created around well-known elements that would both created a sense of security to the target group, but it would also have a clear reference to the elements from the world of fast food and convenience products. This was done to secure that the focus of the campaign was in center and the target group would be willing to engage in dialogue around the campaign focus.

The result was a name “Mums – Hvad skulle det være?” (direct translation; Jummy – What will it be?) referring to two well-known terms within the Danish food universe.

The graphic design was inspired by both the environment around the american dinners and the Danish countryside homes.

The campaign that ran in a four week period contained viral elements such as a homepage (hurtigmums.dk), twitter-account, youtube-account and a facebookpage. Alongside these elements the campaign could be found on street-level via a national voxpop carried out by the campaign character Agent Mums, Go-Cards in cafés, headrestsleeves in the busses of Copenhagen and finally during a two week period in “The People’s Kitchen”, where the Danish consumers could taste and give feedback to different producers of Fast Food and Convenience products.

The conclusion of the campaign has been loads of feedback given by the target group, which will help form what future initiatives needs to be made in the future regarding fast food and convenience products.

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As time roles on and the 3. Friday of the month is approaching and we can now announce the Likemind meeting for February to be a reality. The cozy morning meetings that generates contacts, smiles and laughter are getting more and more known in Copenhagen. Also on the social networks side we can see a growing interest. More followers on twitter, more people joining the likemind facebook group. During the last Likemind, I met Kim Bach. After a talk around the use of social medias as promotion tools we came to the conclusion to Tweet about the likemind meetings under the #hashtag #lmcph. So join the twitter conversation there and the real life conversation at Café Din Nye Ven.

Here is the flyer for this event. If you need for prints please let us know, by contact Likemind@kadaver.dk

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Haus Cph is a graphical design company based in Copenhagen. Mikkel Bock who is one of the graphical designers helped Kadaver with our web page for a long time ago. He has a great touch and a creative way of using different forms of visual art to create digital online solutions. The Other day I, Søren, took a lesson about updating and editing the webpage. It´s a great little thing to be able to edit the webpage “inhouse”, that also means that various updates has been made on the Project page and the Partner page.

Haus-Cph are currently working on their own web page. When it´s up running, you will be able to check it out here: www.haus-cph.dk
I saw the drafts and I am very impressed! Felix, the other Graphical designers at Haus-cph are some times using Twitter, and you can follow him here: www.twitter.com/felix_ab

We are here at Kadaver looking very much forward for the future Partnership with the guys from Haus.

haus copenhagen graphics online

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The likemind meetings have been happening for about one year in Copenhagen now. It have been an interesting way of meeting good people in copenhagen, and a way for Kadaver to see how the different social medias are working as promotion tools. The Copenhagen based Likemind has a twitter profile and a facebook page. Both with the purpose to drag people to join the meetings, and also with the purpose for participants to start sharing thoughts and projects and keep the new connection that might have happened. Lately the OsMig network was established on the Social Network platform Ning. It´s initiated by a good friend named Matias Ignatius, and I like the concept. Maybe that online network could use Likemind as a physical meeting facility ? The doors are open.

I am looking forward meeting you at the upcoming event.

Here is the Flyer!

Flyer for the morning meeting Likemind

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Lately I have been more and more curious for how social medias are part of branding a company. How the word spread around the world wide web and traffic is generated. Blogging at this blog is a big part of the traffic leading to our webpage www.Kadaver.dk. Using various tracking systems to understand the different unique visits, I can highly recommend both WordPress statistic for wordpress blogging, Google analytics for webpages and Bit.ly to track and post url links posted on the social network twitter. In general I have found out that making references and getting mentioned on other blogs or pages creates traffic. To day I got to link facebook, twitter and wordpress together, and by some technical html support from our friend Casper Hübertz Jørgensen at Spoiled Milk, the pictures in the sidebar are now active links. Thank you Casper.
If you have any other hints or ideas for how to use the possibilities in web 2.0, please speak up.

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How come that we at Kadaver choose to blog? What do we get out of it? and what do you get out of it?

Kadaver have now been blogging on this site for 3 weeks. During these 3 weeks we have made 10 posts, this is #11 and we have generated about 400 hits. In the statistics it shows that the different hits are coming from various links and not search results. from this we can conclude that our blog is still too young to be found on the search engines such as google. But still the various social networks provide traffic through our site. Last week we created the Climate Flash Mob in Copenhagen for Hopenhagen.org, Our video is on the internet and have by now more than 2300 hits in only 3 days. for this we can thank our network and the web 2.0 users that spreads the word about interesting things happening on a global scale. We got mentioned by the Green Energy Reporters , Eva from Belfast UkTobie from Denmark the municipality of Copenhagen , in the nation newspaper Politiken web section Ibyen By Jacob Klintrup and Søren Bo Steendahl. Then the Twitter community have been tweeting and linking to us, here is a screenshot of my TweetDeck application.

Picture 13

The Facebook users have made comments and “reposts”. Here is a screenshot of my status update when we launched the video.

Picture 14

All in all this is the reason for why we are blogging, it gives us the possibility to interact with the end receiver of our projects. It provides you with information of what we as a company are working with and thinking, and it gives you the possibility to comment, interact and connect with us. If you have any thought or advice you think we should consider feel free to drop an email or comment here on the blog.

Good vibes!

/Søren

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