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Posts Tagged ‘design’

In this past fall Kadaver found itself in a fortunate role of being assigned to a task for the Danish Ministry of Food. Kadaver was chosen along side to other companies and in-house friends, bybird and Haus CPH. This constellation of three companies designed and shaped a campaign that was to address what the Danes wanted in terms of healthier, better and more appealing fast food and convenience products. Through recent years the usage of unhealthy fast food and convenience products has increased rapidly and the campaign was launched to find out whether or not there could be found alternative or new solutions that would make the healthier choice easier for the Danes to make.

The design of the campaign was created around well-known elements that would both created a sense of security to the target group, but it would also have a clear reference to the elements from the world of fast food and convenience products. This was done to secure that the focus of the campaign was in center and the target group would be willing to engage in dialogue around the campaign focus.

The result was a name “Mums – Hvad skulle det være?” (direct translation; Jummy – What will it be?) referring to two well-known terms within the Danish food universe.

The graphic design was inspired by both the environment around the american dinners and the Danish countryside homes.

The campaign that ran in a four week period contained viral elements such as a homepage (hurtigmums.dk), twitter-account, youtube-account and a facebookpage. Alongside these elements the campaign could be found on street-level via a national voxpop carried out by the campaign character Agent Mums, Go-Cards in cafés, headrestsleeves in the busses of Copenhagen and finally during a two week period in “The People’s Kitchen”, where the Danish consumers could taste and give feedback to different producers of Fast Food and Convenience products.

The conclusion of the campaign has been loads of feedback given by the target group, which will help form what future initiatives needs to be made in the future regarding fast food and convenience products.

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Johannes and Søren from kadaver have been working the last two months in Shanghai for the Nordic Council of Minsters on a project called The Creative North. The assignment was to show how Nordic countries are using creativity and user driven innovation when developing welfare products, services and/or technologies. This should be shown in a renovated old ware house in shanghai called The Nordic Light House. Through a long time of research, different Nordic companies and student projects was chosen to participate. The exhibitors should represent their process from discovering the “need” to representing the product. The exhibition we created was based on huge cones which was back lit. (previously we wrote about creating the prototype) Having the back lit cones created a great feeling next to the cold walls in the building and shaped a landscape of small glowing light houses. As you can see on the picture here, compared with the design layout posted earlier, we really managed to create the aesthetic visual experience of walking into the room. Now when it´s all done and we are back in Copenhagen we think back on a beautiful exhibition which gave inspiration and insight on the Nordic welfare model. See more about the project here: www.thecreativenorth.com

The Creative North Kadaver´s exhibition about welfare design

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Before we left for Shanghai and The Creative North exhibition we made a prototype and mockup of the way we are going to present the different Nordic companies. The concept of the exhibition is to create a landscape of glowing cones that contains the descriptions of the different participating companies. We have made round cones in order not to create a frontend and a backend of the exhibition and too illustrate the North as a collaborating unit.

This is a photo of the prototype. I can ensure you that the end product will make the room sparkle and the Nordic Light House glow!

The Creative North Shanghai prototype

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Here it is. Our exhibition is now in the program for Nordic Lighthouse. We are proud to present the unique design and offer a unique experience.

We are still recruiting companies for the exhibition and we would really like to know if anyone has any creative suggestions.

Joe

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All my dreams have come true. I thought I was lost. I thought I was bound to be a little boy constantly trying to become a big bearded man. I wanna be every woman’s desire for manhood and masculinity. And now I have found my golden opportunity for fulfilling my inner dream, my need to be something more. I have found the mug of joy!

These mugs are most certainly going to be Kadaver’s office coffee containers always bringing smiles and mustaches on our lips. I can’t wait to serve coffee for a client a cold and windy autumn day.

I say thanks to the designer Peter Ibruegger and thanks to you for being a reader of this blog!

Joe

Billede 1

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