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Posts Tagged ‘Climate’

2100.nu has been engaging the citizens in Østerbro with projects aiming to lower the co2 emission with 10%.
We were asked to create a short animated movie that could illustrate the achievements from the project. So if you need inspiration to what is achievable to do within a years time, then check this video out and feel the inspiration!

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In the past couple of years we have wondered whether or not it would be possible to reinvent the way that we define making donations. One of the reasons we have wondered is the fact that it seems like the way that people donate has not changed for the last decade – not remarkably anyway.

Recently Greenpeace launched a website to engage people in the creation of the new Rainbow Warrior – their flagship, so to speak… Their way of generating funds for the creation of the ship is a step in the right direction – but it can be taken even further to ensure loyal and engaged contributors.

Great work on the concept and design by DDB – France, Les 84 and Greenpeace

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For some time now we have been working together with 2100.nu who is an environmental project located at Østerbro, Cph, Denmark.
The project involves citizens and companies who jointly engage in order to reduce Co2 emissions by 10% before the 1st of May 2011.

Kadaver was asked to create a little movie for 2100.Nu. The movie is made to be shown in Park Bio at Østerbrogade, and is meant to create awareness around 2100.nu´ mission. Our task was to illustrate this without pointing an angry finger at people, but to inspire the public to visit www.2100.nu.

We created “Kvinden der levede i Mørke” – “The woman who chose to live in darkness”


The voice over is Danish.

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As most people know by now, Copenhagen will host the climate meeting Cop15 in December.
It has been around for a while and the time is closing in! – will Obama join? will the different politicians take any decisions? Will the African nations be heard? Will Nepenthes save the threes and WWF save the pandas or polar bears?
The questions are many and only time will tell. Or what?

The other day I watched a board discussion hosting: Knud Pedersen, Vice president at Dong Energi, among others. He presented Dong´s strategy to become a more CO2 neutral company. During the next 30 years the will shift the figures from: 15% CO2 neutral energy and 85% Goal driven energy – to 85% CO2 neutral energy and 15% energy containing CO2 emissions. This is a pretty hardcore strategy to become a Co2 friendly company. If the companies are ready to deal with the climate issue, and the politicians are too, then why are we talking about the fact that there might not happen anything during Cop15? if it all is just one big scam and get-together, then why even bother having it? What is the energy concumtion of hosting that meeting gonna cost compared to how much it will safe?

There are many things that I am curious to see in December!
Kadaver have been in contact with a broad perspective of people dealing with small events, happenings, campaigns, conferences, exhibitions etc. A lot of things are going to go down at the same time, and most of it is extremely interesting.
Then there is also the whole aspect of all the travelers coming to Copenhagen to stay during Cop15. The hotels has been booked for quite a while now and great initiatives like: New Life Copenhagen has been established in order to host people from a grassroots level too. the Couchsurfing network is heated and a broad specter of activists are preparing for December.

The Demonstration on December 12th, is estimated to have approximately 60.000 participant! All yelling for climate change! If you know of any great initiatives thats gonna happen, then feel free to drop a comment or an email. Then we will post it here on the blog for others to see and participate.

I am exited like if it was christmas…

/Søren

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I would like to use some time writing about our dear friends and lovers Mr. Green. We have been following the concept since it was developed and I have participated a few time in the events.
Mr. Green is a commercial climate activistic campaign brought to life by members of the organisation Viva La Renovation which Søren and I have been deeply involved in and still love from the bottom of our hearts. The campaign is made to spread the green message with a very positive approach and engage people with an invitation to fun and happiness instead of the classic dogmatic angel telling people that doom day is near.

The concept is very simple. 40-50 people wearing green suits shows up at events and other places with many attendees. Their primary task is to spread good vibes around protecting the climate and our planet in general.

This concept has been around for a while starting in St. Petersburg, Russia and is now, as it was meant from the start, a green campaign for a big company administrating several malls all over Denmark. A part from the commercial obligations Mr. Green is also participating in different events such as the CO2-neutral festival CO2penhagen, the electronical music event Stella Polaris, the Gay Pride Parade in Copenhagen and lately the world wide campaign 350.org.

To be honest I love Mr. Green. I think the whole concept is extremely simple and the message is clear. As they say, “We wanna save the world and have fun doing it!”.
I love to participate and join the events we are showing up to. The way Mr. Green has spread out as a natural add on to the different campaigns either with a responsible role or a positive creative disturbance is very efficient.

Why do I like this concept apart from being a part of it?

In a time where many experts and other engaged people around the world are using a big amount of time showing us how bad it is with our climate, showing us consequences and showing numbers and statistics that are very difficult to understand Mr. Green is a positive wave of smiles and dance. What Mr. Green does is not just engaging people for a good cause but also showing the crowd that it can be funny to do good. The thunder is gone and there is no talking about serious matters.

Does it have any effect?

I always like to believe in the effect of concepts like this but I have to be honest, I have been a little in doubt. My biggest concern has been around the effect of the conscious “having fun” approach. Is that the way you get people to live green? Can it activate the “green nerve” in the brain and make people move?

Last week Mr. Green was interviewed in the danish newspaper Information. They are asking similar questions concluding, with help from the expert Nadja Pass, editor at the publisher Reflexioner, that the approach works. Nadia Pass calls it “motivation rhetoric” (translated), it is not giving any answers but leaves people to their own interpretation of the cause and thereby creating ownership for the target group.

Link to article (danish):

http://www.information.dk/208039

This is exactly what we believe in. Inspire, inspire, inspire!

If you can’t inspire people to join your cause you will never reach a climax worth mentioning. It is in the inspiration the action is, it is where people participate and take ownership.
Listening to music I am often very inspired and I can honestly say that a lot of the music I make is made on the behalf of what I like and what I worship. This mechanism is exactly the same in the events. You have to like the vibe, the cause and the people behind to be fully engaged and take action.

I think there is many lessons to learn from the concept Mr. Green but one thing I can tell for sure; they have not invented the wheel again. Mr. Green is just simple, funny, inspiring and hyper visual and that works!

Mr. Green on youtube.com:

http://www.youtube.com/MrGreenMrGreen

Mr. Green blog:

http://mrgreenmrgreen.wordpress.com/

Mr. Green on facebook:

http://www.facebook.com/pages/Mr-Green/102581467555?ref=ts

Below you can see some of the videos from the different events:

Joe

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What is 350?
350 is the number that leading scientists say is the safe upper limit for carbon dioxide—measured in “Parts Per Million” in our atmosphere. 350 PPM—it’s the number humanity needs to get back to as soon as possible to avoid runaway climate change.” see more –> here

Hear Bill Mckibben Author of Deep Economy and co-founders of 350.org explain the need for taking this campaign serious. click –> here

The preparation for the 350 events have been running for some time now. More than 4000 events will take place on the action day October 24. The 350.org states that the “mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and of possibility for our planet
And how are they doing it? – through the web site www.350.org you are able to sign up for participating. You can register your own participation and that has lead to 170 different host countries. Further more they have made it possible for you to print out the logo – 350 – in the right font and stencil, which leads to projects of awareness like these:

first one is the back of my own bike, where the numbers 350 constantly are visible for the public. I have had some curious questions towards the number and other forms for thumbs up during my rides around Copenhagen city.

350.org

This second photo is the window of our beloved office at Solitudevej 1 Copenhagen, where 2 plates of 350 is hanging in the window.
kadaver office

The last one is found on the internet, a “green” way of creating graffiti. I am sure Claus Bondam thinks this is “the alright form for street art” as he express in Politiken October 13.
7127_156840008197_690003197_2707193_4262660_n

The small things happening around the city brings awareness towards 350. I am looking forward to see the end result on October 24th.

Here is a A video giving some great insight on the campaign.

/Søren

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How come that we at Kadaver choose to blog? What do we get out of it? and what do you get out of it?

Kadaver have now been blogging on this site for 3 weeks. During these 3 weeks we have made 10 posts, this is #11 and we have generated about 400 hits. In the statistics it shows that the different hits are coming from various links and not search results. from this we can conclude that our blog is still too young to be found on the search engines such as google. But still the various social networks provide traffic through our site. Last week we created the Climate Flash Mob in Copenhagen for Hopenhagen.org, Our video is on the internet and have by now more than 2300 hits in only 3 days. for this we can thank our network and the web 2.0 users that spreads the word about interesting things happening on a global scale. We got mentioned by the Green Energy Reporters , Eva from Belfast UkTobie from Denmark the municipality of Copenhagen , in the nation newspaper Politiken web section Ibyen By Jacob Klintrup and Søren Bo Steendahl. Then the Twitter community have been tweeting and linking to us, here is a screenshot of my TweetDeck application.

Picture 13

The Facebook users have made comments and “reposts”. Here is a screenshot of my status update when we launched the video.

Picture 14

All in all this is the reason for why we are blogging, it gives us the possibility to interact with the end receiver of our projects. It provides you with information of what we as a company are working with and thinking, and it gives you the possibility to comment, interact and connect with us. If you have any thought or advice you think we should consider feel free to drop an email or comment here on the blog.

Good vibes!

/Søren

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