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Posts Tagged ‘campaign’

Throughout the last four weeks we have worked tightly together with the company bybird, Haus and Arriva on a campaign dubbed Bedre Bustur. The last four weeks have featured several initiatives, among others; five weekly magazines, newly designed headrests, social media concepts, a brand new website and to day the latest addition to the campaign was launched.

Late Sunday night 250 seat-covers was installed in the busses across Copenhagen. The new covers indicated that this was a loveseat… (Kærlighedssæde) Throughout the day Danish media have intensely covered the seats and a debate has been started around the use of these and the general interaction in the danish busses…

The focus on the campaign has been to improve the experiences in the busses and drag focus towards how a busride can improve seen from the perspective of the people that uses the busses on a daily basis.

All the initiatives has generated a lot of great response from the users and today the media gave their response. Below can find some of the articles that have been in the new throughout the day.

Contribute with your view on Facebook, or through the Campaign webpage: www.bedrebustur.dk

DR

Politiken

MetroExpress

Kristligt Dagblad

Le Figaro!

Kerdos – Greece

Aften Posten, Norwegian

Clarin.com Spanish

Lidovky.cz Czech

The campaign is far from over so stay tuned

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Some months back we were on the verge on participating in the danish based competition to find the best possible way to communicate the online platform “Girl Talk”. The purpose of the site is to make it possible for danish girls to seek council from other and older girls on various topics that needs an ear that wants to listen.

Girl Talk was chosen to be the subject for the concept Reklame for Alvor (directly translated – commercials seriously). The concepts make it possible for companies to develop a campaign for the subject and the best bid wins the campaign which will be paid for by the organization behind Reklame for Alvor and their supporters. The final campaign has an estimated budget of around 3,5 million danish kroner.

Sadly we were to busy around the time of the deadlines for the bids, so we did not apply… But the winner has now been found and we have to say that if we had participated the competition would have been though. We believe that the winner, DDB Danmark, have managed to find a both relevant, easily accessible and simply great way to create attention around the site and the purpose. So hats off to the guys behind the winning bid.

The following months the campaign will be present around Denmark in nationwide posters, postcards and through tv-spots on national TV and MTV.

Below you will find examples of the campaign.

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I would like to use some time writing about our dear friends and lovers Mr. Green. We have been following the concept since it was developed and I have participated a few time in the events.
Mr. Green is a commercial climate activistic campaign brought to life by members of the organisation Viva La Renovation which Søren and I have been deeply involved in and still love from the bottom of our hearts. The campaign is made to spread the green message with a very positive approach and engage people with an invitation to fun and happiness instead of the classic dogmatic angel telling people that doom day is near.

The concept is very simple. 40-50 people wearing green suits shows up at events and other places with many attendees. Their primary task is to spread good vibes around protecting the climate and our planet in general.

This concept has been around for a while starting in St. Petersburg, Russia and is now, as it was meant from the start, a green campaign for a big company administrating several malls all over Denmark. A part from the commercial obligations Mr. Green is also participating in different events such as the CO2-neutral festival CO2penhagen, the electronical music event Stella Polaris, the Gay Pride Parade in Copenhagen and lately the world wide campaign 350.org.

To be honest I love Mr. Green. I think the whole concept is extremely simple and the message is clear. As they say, “We wanna save the world and have fun doing it!”.
I love to participate and join the events we are showing up to. The way Mr. Green has spread out as a natural add on to the different campaigns either with a responsible role or a positive creative disturbance is very efficient.

Why do I like this concept apart from being a part of it?

In a time where many experts and other engaged people around the world are using a big amount of time showing us how bad it is with our climate, showing us consequences and showing numbers and statistics that are very difficult to understand Mr. Green is a positive wave of smiles and dance. What Mr. Green does is not just engaging people for a good cause but also showing the crowd that it can be funny to do good. The thunder is gone and there is no talking about serious matters.

Does it have any effect?

I always like to believe in the effect of concepts like this but I have to be honest, I have been a little in doubt. My biggest concern has been around the effect of the conscious “having fun” approach. Is that the way you get people to live green? Can it activate the “green nerve” in the brain and make people move?

Last week Mr. Green was interviewed in the danish newspaper Information. They are asking similar questions concluding, with help from the expert Nadja Pass, editor at the publisher Reflexioner, that the approach works. Nadia Pass calls it “motivation rhetoric” (translated), it is not giving any answers but leaves people to their own interpretation of the cause and thereby creating ownership for the target group.

Link to article (danish):

http://www.information.dk/208039

This is exactly what we believe in. Inspire, inspire, inspire!

If you can’t inspire people to join your cause you will never reach a climax worth mentioning. It is in the inspiration the action is, it is where people participate and take ownership.
Listening to music I am often very inspired and I can honestly say that a lot of the music I make is made on the behalf of what I like and what I worship. This mechanism is exactly the same in the events. You have to like the vibe, the cause and the people behind to be fully engaged and take action.

I think there is many lessons to learn from the concept Mr. Green but one thing I can tell for sure; they have not invented the wheel again. Mr. Green is just simple, funny, inspiring and hyper visual and that works!

Mr. Green on youtube.com:

http://www.youtube.com/MrGreenMrGreen

Mr. Green blog:

http://mrgreenmrgreen.wordpress.com/

Mr. Green on facebook:

http://www.facebook.com/pages/Mr-Green/102581467555?ref=ts

Below you can see some of the videos from the different events:

Joe

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What is 350?
350 is the number that leading scientists say is the safe upper limit for carbon dioxide—measured in “Parts Per Million” in our atmosphere. 350 PPM—it’s the number humanity needs to get back to as soon as possible to avoid runaway climate change.” see more –> here

Hear Bill Mckibben Author of Deep Economy and co-founders of 350.org explain the need for taking this campaign serious. click –> here

The preparation for the 350 events have been running for some time now. More than 4000 events will take place on the action day October 24. The 350.org states that the “mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and of possibility for our planet
And how are they doing it? – through the web site www.350.org you are able to sign up for participating. You can register your own participation and that has lead to 170 different host countries. Further more they have made it possible for you to print out the logo – 350 – in the right font and stencil, which leads to projects of awareness like these:

first one is the back of my own bike, where the numbers 350 constantly are visible for the public. I have had some curious questions towards the number and other forms for thumbs up during my rides around Copenhagen city.

350.org

This second photo is the window of our beloved office at Solitudevej 1 Copenhagen, where 2 plates of 350 is hanging in the window.
kadaver office

The last one is found on the internet, a “green” way of creating graffiti. I am sure Claus Bondam thinks this is “the alright form for street art” as he express in Politiken October 13.
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The small things happening around the city brings awareness towards 350. I am looking forward to see the end result on October 24th.

Here is a A video giving some great insight on the campaign.

/Søren

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Today is the big “blog action day”. Our beloved flash mob video is out. It is on the internet now. For the world to see. For you to see. For you to enjoy.

The video is made for the campaign Hopenhagen described in the previous post and it is beautiful.
50 people sunbathing at Rådhuspladsen in Copenhagen the main square in Copenhagen even in Denmark.

It was a very very nice experience and everything worked out perfectly.

Thanks to our beloved volunteers and the brilliant camera crew we believe that this is not the only flash mob we will execute in Kadaver. In fact we believe that many more will come and many more will be as good as this one.

This is our daily ecstasy and drive, this is what we want to do and this is what we have to do.

Let the predefined be redefined with a twist of Kadaver and a bunch of beautiful people!

Click it away!

Joe

On October 9, more than 50 Copenhageners concerned about the climate sunbathed on Town Square in the name of Hopenhagen. The message was crystal clear: We hope for a new signed climate change policy in december in order to ensure the future of our planet.

When the whistle blew, the green and white towels were spread out and the clothes were dropped! The sudden happening came as some surprise to the many bystanders who stared in amazement as the 50-something people between 11 and 71 years of age apparently enjoyed lying on the square, naked in 9 degrees celsius.
The purpose of the happening was to emphasize the problems our planet is facing and to, hopefully, both send a message to the world leaders that we need a signed deal but also to the citizens around the world that they too need to take stand and that action is necessary. The world’s climate issues need to be approached with creative thinking and alternative means. According to the city and the people of Copenhagen that also applies to the way we communicate the message.

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