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Posts Tagged ‘350’

I would like to use some time writing about our dear friends and lovers Mr. Green. We have been following the concept since it was developed and I have participated a few time in the events.
Mr. Green is a commercial climate activistic campaign brought to life by members of the organisation Viva La Renovation which Søren and I have been deeply involved in and still love from the bottom of our hearts. The campaign is made to spread the green message with a very positive approach and engage people with an invitation to fun and happiness instead of the classic dogmatic angel telling people that doom day is near.

The concept is very simple. 40-50 people wearing green suits shows up at events and other places with many attendees. Their primary task is to spread good vibes around protecting the climate and our planet in general.

This concept has been around for a while starting in St. Petersburg, Russia and is now, as it was meant from the start, a green campaign for a big company administrating several malls all over Denmark. A part from the commercial obligations Mr. Green is also participating in different events such as the CO2-neutral festival CO2penhagen, the electronical music event Stella Polaris, the Gay Pride Parade in Copenhagen and lately the world wide campaign 350.org.

To be honest I love Mr. Green. I think the whole concept is extremely simple and the message is clear. As they say, “We wanna save the world and have fun doing it!”.
I love to participate and join the events we are showing up to. The way Mr. Green has spread out as a natural add on to the different campaigns either with a responsible role or a positive creative disturbance is very efficient.

Why do I like this concept apart from being a part of it?

In a time where many experts and other engaged people around the world are using a big amount of time showing us how bad it is with our climate, showing us consequences and showing numbers and statistics that are very difficult to understand Mr. Green is a positive wave of smiles and dance. What Mr. Green does is not just engaging people for a good cause but also showing the crowd that it can be funny to do good. The thunder is gone and there is no talking about serious matters.

Does it have any effect?

I always like to believe in the effect of concepts like this but I have to be honest, I have been a little in doubt. My biggest concern has been around the effect of the conscious “having fun” approach. Is that the way you get people to live green? Can it activate the “green nerve” in the brain and make people move?

Last week Mr. Green was interviewed in the danish newspaper Information. They are asking similar questions concluding, with help from the expert Nadja Pass, editor at the publisher Reflexioner, that the approach works. Nadia Pass calls it “motivation rhetoric” (translated), it is not giving any answers but leaves people to their own interpretation of the cause and thereby creating ownership for the target group.

Link to article (danish):

http://www.information.dk/208039

This is exactly what we believe in. Inspire, inspire, inspire!

If you can’t inspire people to join your cause you will never reach a climax worth mentioning. It is in the inspiration the action is, it is where people participate and take ownership.
Listening to music I am often very inspired and I can honestly say that a lot of the music I make is made on the behalf of what I like and what I worship. This mechanism is exactly the same in the events. You have to like the vibe, the cause and the people behind to be fully engaged and take action.

I think there is many lessons to learn from the concept Mr. Green but one thing I can tell for sure; they have not invented the wheel again. Mr. Green is just simple, funny, inspiring and hyper visual and that works!

Mr. Green on youtube.com:

http://www.youtube.com/MrGreenMrGreen

Mr. Green blog:

http://mrgreenmrgreen.wordpress.com/

Mr. Green on facebook:

http://www.facebook.com/pages/Mr-Green/102581467555?ref=ts

Below you can see some of the videos from the different events:

Joe

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What is 350?
350 is the number that leading scientists say is the safe upper limit for carbon dioxide—measured in “Parts Per Million” in our atmosphere. 350 PPM—it’s the number humanity needs to get back to as soon as possible to avoid runaway climate change.” see more –> here

Hear Bill Mckibben Author of Deep Economy and co-founders of 350.org explain the need for taking this campaign serious. click –> here

The preparation for the 350 events have been running for some time now. More than 4000 events will take place on the action day October 24. The 350.org states that the “mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and of possibility for our planet
And how are they doing it? – through the web site www.350.org you are able to sign up for participating. You can register your own participation and that has lead to 170 different host countries. Further more they have made it possible for you to print out the logo – 350 – in the right font and stencil, which leads to projects of awareness like these:

first one is the back of my own bike, where the numbers 350 constantly are visible for the public. I have had some curious questions towards the number and other forms for thumbs up during my rides around Copenhagen city.

350.org

This second photo is the window of our beloved office at Solitudevej 1 Copenhagen, where 2 plates of 350 is hanging in the window.
kadaver office

The last one is found on the internet, a “green” way of creating graffiti. I am sure Claus Bondam thinks this is “the alright form for street art” as he express in Politiken October 13.
7127_156840008197_690003197_2707193_4262660_n

The small things happening around the city brings awareness towards 350. I am looking forward to see the end result on October 24th.

Here is a A video giving some great insight on the campaign.

/Søren

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