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I completely stole this blog from the “digital buzz blog” because I couldn’t say it better myself! Cheers guys!

Hemlös banner , Homeless banner
Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home…

When users got to the micro-site, they were promoted to copy the embed code, and paste it onto their own website, essentially giving the banner a place to live. The longer it was embedded and the more that it was interacted with, the brighter the banner became, helping to drive donations and further emergency banner housing to help spread the word…

After just a month, there were over 400 websites hosting the homeless banners, generating 36 million impressions, and tripling donations… A great little idea! Created by the guys at Garbergs.

Watch the video here:

Homeless Banners from Garbergs on Vimeo.

In the past couple of years we have wondered whether or not it would be possible to reinvent the way that we define making donations. One of the reasons we have wondered is the fact that it seems like the way that people donate has not changed for the last decade – not remarkably anyway.

Recently Greenpeace launched a website to engage people in the creation of the new Rainbow Warrior – their flagship, so to speak… Their way of generating funds for the creation of the ship is a step in the right direction – but it can be taken even further to ensure loyal and engaged contributors.

Great work on the concept and design by DDB – France, Les 84 and Greenpeace

The old Statoil commercial emphasizes the importance of getting a good start of the day. Take a look at it here:

Anders and Søren from Kadaver on the other hand, made a good breakfast to welcome the day and the coworkers.
Morgenbord, kadaver, breakfast,

One year ago a group of people gathered around Stengade in Copenhagen to celebrate the birthday of now famous bus-driver, Mukhtar. So on this day, his birthday, we can congratulate him again and celebrate the fact that the youtube-film is about to reach the 3.000.000-click mark. Tomorrow it will also be decided whether the movie will go from Creative Circle-shortlisted to Creative Circle-winner.

Fingers crossed and Happy Birthday Mukhtar!

At the Super Bowl 2011 VW aired their new commercial for the new Passat. Which in it self is relatively uninteresting, but the add hits surely strikes something in everyones hearts – regardless of relationship to Star Wars….

We would like to appreciate this great initiative called Fair Denmark!

In Denmark, hundreds of thousands computers are being discarded each year. Computers are thrown away because they are not fast enough, or do not have enough disk space etc. We exchange them with new computers, because we want to have a computer which is faster, more modern, and has new features and functions – Rarely because the old computer is broken!

In developing countries, institutions such as schools, universities and hospitals, have a great need for IT to become a part of and make use of the global information community. Information technologies are an important prerequisite for the creation and development of democracy, education and healt-care.

Read more about Fair Denmark at their web page:  www.fairdanmark.dk

Fair Denmark web page screenshot

We got this great little video from Germany, trying to illustrate how the world would look like, if we had no artisans and craftsmen! I think the production is well made and the idea is good! It was uploaded in Jan. 2011, and so far it has 255 hits on youtube. It looks like the production is made for a TV/cinema campaign and not on a viral budget. However it is an interesting way to illustrate and inspire young people to apply for that specific type of education. Check it out, and let us know what you think about it!