Better Place is a new addition to the Kadaver project portfolio. As a launch of this new collaboration we have been engaged in creating awareness by guiding the electric cars through the streets of Copenhagen. You could therefore see three electric cars (Renault Fluence Z.E.) around Copenhagen this past weekend, among other places at Islands Brygge, Amager Strandpark and Bellevue. Next weekend (July 17) you will be able to meet the cars at Rådhuspladsen from 10 am to 1 pm. See you there.
Archive for the ‘Society’ Category
Posted in Copenhagen, Haus Cph, kadaver, Society, Uncategorized, tagged Arriva, bedre bustur, bedrebustur.dk, bus-drivers, busses, bybird, bybird-cph, campaign, Copenhagen, Haus, Haus Copenhagen, Haus Cph, head-rests, kadaver, Kærligheds Sæde, Kærlighedssæde, Kærlighedssæder, København, Love Seats, seat-covers, seats, www.kadaver.dk on May 3, 2010| Leave a Comment »
Throughout the last four weeks we have worked tightly together with the company bybird, Haus and Arriva on a campaign dubbed Bedre Bustur. The last four weeks have featured several initiatives, among others; five weekly magazines, newly designed headrests, social media concepts, a brand new website and to day the latest addition to the campaign was launched.
Late Sunday night 250 seat-covers was installed in the busses across Copenhagen. The new covers indicated that this was a loveseat… (Kærlighedssæde) Throughout the day Danish media have intensely covered the seats and a debate has been started around the use of these and the general interaction in the danish busses…
The focus on the campaign has been to improve the experiences in the busses and drag focus towards how a busride can improve seen from the perspective of the people that uses the busses on a daily basis.
All the initiatives has generated a lot of great response from the users and today the media gave their response. Below can find some of the articles that have been in the new throughout the day.
The campaign is far from over so stay tuned
Posted in Inspiration, kadaver, Society, tagged adds, Anna Lynge, campaign, commercials, DDB Danmark, girltalk.dk, Husets Markedsføring, kadaver, postcards, posters, reklame for alvor on March 24, 2010| 1 Comment »
Some months back we were on the verge on participating in the danish based competition to find the best possible way to communicate the online platform “Girl Talk”. The purpose of the site is to make it possible for danish girls to seek council from other and older girls on various topics that needs an ear that wants to listen.
Girl Talk was chosen to be the subject for the concept Reklame for Alvor (directly translated – commercials seriously). The concepts make it possible for companies to develop a campaign for the subject and the best bid wins the campaign which will be paid for by the organization behind Reklame for Alvor and their supporters. The final campaign has an estimated budget of around 3,5 million danish kroner.
Sadly we were to busy around the time of the deadlines for the bids, so we did not apply… But the winner has now been found and we have to say that if we had participated the competition would have been though. We believe that the winner, DDB Danmark, have managed to find a both relevant, easily accessible and simply great way to create attention around the site and the purpose. So hats off to the guys behind the winning bid.
The following months the campaign will be present around Denmark in nationwide posters, postcards and through tv-spots on national TV and MTV.
Below you will find examples of the campaign.
When listening to the complains and wishes for our future and the development of society I often experience a tendency to want something “new” or “different”. The approach is most likely based on -what we got, is NOT good enough- and then followed up by a passive “reaction”. I am not sure rather you can actually call it a “reaction”, when nothing happens and the expectation is; that either politicians or “someone ells” should DO SOMETHING. not just anything – but something! the right thing, not the wrong thing – as “they” always do… hhhmmm ?
If you have gone traveling for sometime, the experience of this tendency is extremely interesting. Be course returning from a situation where the conditions are worse than the “normal” situation, the “normal” suddenly seems to be good. And not as first thought off, bad. Now why are these late nights reflections interesting? my curiosity lays with considering what steps should we/I/you and Kadaver take in order to make this reflection happen for every body – with out including the travel – ?? If you have any tips or ideas I would be more than happy to hear your reflections. And of course we can take the conversation with coffee. You are welcome at the office.