I just stumbled upon a great example of what you can achieve if you decide to involve our target group. In general this concept is seen a lot in the business world, but this example is from the music world. This might even be what will help the music industry through it’s crisis – just a thought… Anyway Danish band Kashmir decided to involve their fans in the creation of their new music video by encouraging them shot a video containing their logo – they should then send the file to Kashmir who would then in turn pick the best contributions for their new video. Smart… It turned out that more than 200 videos was received. Thus creating a music video for the fans by the fans. That is one hell of a way of nursing fans and cutting costs in production.
I have attached a link to an interview posted on Politiken (it’s in danish): Press the image below to access the interview
I think the result speaks for itself. And I can only imagine the feeling of actually contributing to music video of ones favorite band. Enjoy it:
In general it seems that Kashmir are focusing on making their website a gathering point for all fans and interested people. Check it out – I think they might be on to something. kashmir.nu