Throughout the last four weeks we have worked tightly together with the company bybird, Haus and Arriva on a campaign dubbed Bedre Bustur. The last four weeks have featured several initiatives, among others; five weekly magazines, newly designed headrests, social media concepts, a brand new website and to day the latest addition to the campaign was launched.
Late Sunday night 250 seat-covers was installed in the busses across Copenhagen. The new covers indicated that this was a loveseat… (Kærlighedssæde) Throughout the day Danish media have intensely covered the seats and a debate has been started around the use of these and the general interaction in the danish busses…
The focus on the campaign has been to improve the experiences in the busses and drag focus towards how a busride can improve seen from the perspective of the people that uses the busses on a daily basis.
All the initiatives has generated a lot of great response from the users and today the media gave their response. Below can find some of the articles that have been in the new throughout the day.
The campaign is far from over so stay tuned