Dear Reader of this blog. I am writing this post to inform you about a briiliant project our dear friend Philip is carrying out at the moment.
In Denmark it is a common phenomenon to recieve printed adverts through your door every week containing ads from different super markets and other big commercial stores. If you do not actively deny to recieve them you will get them every week all year. Some people like them but some also hate them for different reasons. It could be because they hate to carry them out for disposal, they don’t read them, the ads are ugly and smells or simply because it is extremely bad for the environment. The last point is actually a very valid point. Each house hold in Denmark recieves 55 kilos of adverts every year which is equivalent to 115.409 tons in total a year for all house holds in Denamrk and this is approximately 8 % of the total Danish use of paper a year.
It is possibility to avoid these adverts if you have an authorized sign on your door saying Adverts – No Thanks. You can get this sign it the postal office by signing a specific formular and fill out it out with your personal data. You need to give you personal data to avoid getting stupid adverts through your door every bloody week!!!! What kind of a rule is that?
Ok, what Philip and his crew wants to do is to change the sign saying Adverts – No Thanks into Adverts – Yes Please. This way it is becoming an active choice if you want the adverts or not. We really think this makes sense and believe that this must be the way forward especially when we live in a world where the internet is everywhere and the access is so easy. Put those freeky ads on the internet god damn it!!!
Anyway, on a rainy day at Solitudevej my points and anger might be slightly more amplified than normally. But come on, this is extreme and I think it’s embarrasing to live in a society where we think with the arse in a very serious matter that can be solved very easily.
And the goal: Of course the goal is to reduce the number of adverts drasticly. Philip and his crew assume that it will be a minimum if the Danish population that will actively choose adverts through the door. We hope so as well!
I love this project and I am following it very closely…have a nice day!
This the homepage: http://reklamer-jatak.dk/