Two years ago Jacob stumbled upon an spectacular article in Politiken.dk. The article was about a young, brave Danish artist, who had made a socially provocative critical T-shirt that was creating awareness on the civil war in Darfur and how the surrounding world was handling the situation. Her name is Nadia Plesner and she is a student at the art academy in Amsterdam.
Below you can see a picture of the T-shirt:
And yes, Louis Vuitton also saw the association to one of their biggest sales objects. Remarkably Louis Veton did not like the T-shirt! Actually they decided to sue Nadia for millions of Euros.
We wrote Nadia in order to give her our biggest support and applause for her work. Nadia was flattered and we agreed to start a future partnership. After one year of pressure Nadia decided to stop the production of the T-shirt. But what is most important is that she created huge awareness and media attention on unfair situations in Darfur.
Nadia is constantly using her talented skills as an artist to make positive changes for the world and social responsible acts. One of her new initiatives is to collect used hospital equipment from Danish hospitals and send them to hospitals in the developing countries. In collaboration with us, Kadaver, we have by now filled a 40´ container with equipment from Gentofte Kommune Hospital and Frederiksberg Sygehus. The container will soon be shipped to two hospitals in Darfur.
Seeing this project coming to life, we believe it would be a shame if it were to be a one-time thing! Therefore we have gotten the idea of making a DataBase that will make this project happen again. The DataBase should be programmed in a way so that Danish hospitals can easily register what used and scrapped equipment they have available. Various NGO’s can then at the same time log onto the DataBase and see what kind of equipment is available. NGO’s knows where in the world the equipment is needed the most. In collaboration with different social responsible shipping companies the equipment will then be sent to places such as Africa and the Middle East. So, instead of all the Danish used hospital equipment will end up at the dump, it will be re-used in areas of the world where it is really needed.
We will of course return with more info when the two containers are shipped and when the DataBase is up running
Written by Anders